Life — November 22, 1917 — page 43: what you’re looking at

What you’re looking at

This is a straightforward automobile advertisement, not satire or political commentary. It promotes the Lexington Motor Company's new "Minute Man Six" sport model automobile, priced at $1,585 (plus $100 additional on all models). The ad emphasizes the car's stylish, compact design—described as "long, low, and rakish" while maintaining comfort and practicality. The illustration depicts a well-dressed couple posed with the vehicle in front of a colonial-style house, evoking genteel leisure and domestic comfort. The "Minute Man" branding appears to reference American colonial militia readiness, suggesting the car's reliability and promptness. The manufacturer was based in Connersville, Indiana. This represents typical early-20th-century automobile marketing targeting middle-to-upper-class consumers.