Life — November 22, 1917 — page 44: what you’re looking at

What you’re looking at

This is a **Murad cigarette advertisement** from Life magazine (November 22, 1917). The ad features a dramatic, orientalist scene with silhouetted figures on horseback against a dark background, evoking exotic Turkish imagery. The tagline "Everywhere Why?" suggests the product's widespread popularity and availability. The small package shown displays "Anagyros," likely the manufacturer. The advertisement emphasizes Murad as "The Turkish Cigarette," capitalizing on early 20th-century fascination with Near Eastern exoticism. The dramatic artwork and romantic imagery of horsemen were typical marketing strategies for premium cigarette brands of the era, appealing to consumers' desires for sophistication and adventure through a product marketed as having Turkish origins or quality.