Life, 1917-11-08 · page 4 of 40
Life — November 8, 1917 — page 4: what you’re looking at
What you’re looking at
This is primarily a **subscription advertisement** for LIFE magazine itself, not political satire. The illustration depicts two figures at what appears to be a business transaction—likely representing LIFE and its readers conducting a financial exchange. The title "A Liberty Bond Between Them" references **Liberty Bonds**, U.S. government bonds sold to finance World War I, making this a patriotic appeal tying magazine subscription to national duty. The ad promises subscribers will receive LIFE "52 weeks in the year" as "a Christmas present," and urges people to renew subscriptions for the coming year at five dollars. The text below frames subscription as an "irresistible impulse"—framing reading as both patriotic and pleasurable consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
shod and was Unit of t Its s macl briny asp and of te yt thirt mac fifty feet abou now Gers mac plan tion =A Pu / thin -——_ Se f Ayp to = ( GS ‘ then = ai spre f fight Wo My " id Z spor ~ © A cA Sigt | ae \ ever fy Ms the { ¥ 4 > poss { R | deat I a you. A Liberty Bond Between Them The bond between LIFE and its readers is that it comes out ra 52 weeks in the year 7 and will serve as Pa @ Christmas present 7 Special on each one of these Wy Off ecto jer weeks, Enclosed find One Dol- (Canadiaw 4 a 4 Advance Notice: We hate to mention such a serious matter, but it is now time to be thinking c pleasantly of sending in your subscription for the coming year. This will cost you five dollars or so 7 (sce coupon), and will insure you at GcmevomPpo i 7 t ten times 7 — that amount of satisfaction for the fifty-two com- 7 Open only te new ( ing weeks. Obey that irresistible impulse i Hons renewed at tl a LIFE, 17 West 31st Street, New York. 15 gv One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.)