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Life, 1917-11-08 · page 5 of 40

Life — November 8, 1917 — page 5: what you’re looking at

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Life — November 8, 1917 — page 5: Life, 1917-11-08

What you’re looking at

This page is primarily **advertising and humor content** rather than political commentary. The main feature is a **W.L. Douglas Shoes advertisement** showing factory workers and emphasizing the brand's quality and value across multiple price points ($3-$8). The ad includes a portrait of what appears to be the company founder/owner and notes the shoes are made at a factory in Brockton, Massachusetts. Below is a **Fownes Gloves advertisement** promoting durable, washable gloves suitable for wartime use. At the bottom is a **small humor cartoon** titled "The Only Girls Not Called Upon to Do Their Bit," listing various "mis-" words (misadventure, misappropriation, etc.)—a lighthearted pun about girls avoiding trouble. The page reflects **early WWI-era commercial messaging**, emphasizing patriotic consumption and practical, durable goods.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

When Will the Dead Awake? ue United States Signal Corps seems to forget that the world is shod with seven-league boots just now, and is moving with more rapidity than was its wont in the old days. The United States Signal Corps has charge of the aviation branch of our army. Its specifications for a military pursuit machine—an airplane to overtake and ring down enemy machines—call for a speed of “not less than one hundred and two miles per hour at an altitude of ten thousand feet,” and for the abili- ty to climb to ten thousand feet in thirteen minutes. The latest German machines travel about one hundred and fifty miles per hour at ten thousand feet, and can climb to that height in about eight minutes. Six months from now, when we get into the war, the Germans will be making even speedier In short, our pursuit air- planes, if built on the existing speci tions, will never be able to catch an. thing; while enemy planes will be able to fly rings around them and shoot them to piece: will, There is a wide- spread feeling in this country that our fighters ought to be allowed to have a sporting chance. If the United States Signal Corps doesn’t wake up, how- ever, a sporting chance will be one of the things which our aviators will never Kenneth L. Roberts. machines. possess. Rict’ Oro Uncte: And remember, dear, when I die all that I have goes to you. Niece: Thank you, uncle, Do let me give you some more of the mince pic —Milestones. Cape Gloves are more than smart —they’re durable. Unlike Suedes, they are dressed side-out and retain the vigor of the ‘ownes Capes are also washable, — kept fresh and sanitary with ordinary soap and water. Style, comfort and war-time economy lead inevitably to the conclusion to know about a GLOVE. CHRON = ha ‘After the actual value has been deter. mined the operator stamps W. L. Douglas name and the retail price on the bottom of all shoes. CAUTION—Be sure the price stamped on the bottom has not been erased or raised. Copyright Wi Devglas Shoe Co. The Only Girls Not Called Upon to Do Their Bit ISADVENTURE. Misanthropy. Misapprehension, Misappropriation. Misbehavior. Mischance. Mischief. Misdemeanor. Misfortune. Misrepresentation. Mistake. Misunderstanding. ELAR. A LITTLE hooverizing i in time feeds nine, AW LL. L.DOUGLAS | “ THE SHOE THAT HOLDS ITS SHAPE” $3 $350 $4 $4.50 $5 $6 yl &58 You Can Save Money by Wearing W. L. Do bed Shoes. The Best .*/ A Known Shoes in the World. 2 W: L Douglas name and the retail price is stamped on the bottom of every pair of shoes at the factory. The value is guar- | anteed and the wearer protected against high prices for inferior shoes, The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. They are always worth the price paid for them. he quality of W. L.Douglas product { is guaranteed by more than 40 years & experience in making fine shoes. The Best intheWorld smart styles are the leaders in the fashion $3 $2.50 $2 centresof America. They are made ina well-equipped factory at Brockton, Mass., by the highest paid, skilled shoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes forthe price thatmoney canbuy. BEWARE OF FRAUD. None genuine sntess W. L. Dougtas name and the retail price ts stamped onthe bottom. TAKE NO SUBSTITUTE For sale by over 9000 shoe dealers and 105 W. L. Douglas stores in the large cities. If not convenient to call at W. L. Douglas store, ask your local dealer for W. L. Douglas shoes. If he cannot supply you, take no other make. Write for booklet, showing how to order shoes by mail, postage free. President MA, W. L. DOUGLAS SHOE Co. 147 Spark St., Brockton, Mass, BOYS SHOES