Life, 1917-10-11 · page 34 of 40
Life — October 11, 1917 — page 34: what you’re looking at
What you’re looking at
This is primarily **advertising**, not political satire. The page promotes *The Ladies' World* magazine through an endorsement deal with Madame Petrova, a Polish actress and film producer of the silent era. The dramatic photograph shows Petrova in theatrical costume with flowing robes and sunglasses, striking an expansive pose—meant to convey glamour and artistic sophistication. The text emphasizes that *The Ladies' World* will publish her film stories monthly and her articles on "dramatic expression." The "joke" (if any) is gentle: the magazine acknowledges its readers are homemakers but recognizes they enjoy escapism through celebrity gossip and theater. By featuring famous actresses like Petrova, the magazine positions itself as offering working women access to the glamorous world of stage and screen. This reflects early 1900s celebrity culture and the emerging film industry's use of star endorsements. Petrova's involvement lends prestige; her participation is presented as an exclusive arrangement for readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Photo by Ira L. Hill PETROVA-the Magnificent Y special arrangement with Ma- dame Petrova, the famous Polish actress, who is now starring in her own personally supervised Petrova Pictures, her plays will appear in story form from month to month in The Ladies’ World. This favorite magazine will also publish a series of short articles by Madame Petrova on the art of dramatic expres- sion. The Ladies’ World is primarily a periodical for the home, but its McClure editors know that the home- maker likes to let her fancy roam into the fascinating world of the drama. Hence, The Ladies’ World publishes each month carefully selected stories and photographs of famous stars and their plays. Madame Petrova is splen- didly representative of the high type of stage and screen personalities you meet through The Ladies’ World. ants THE LADIES’ WWORLD _ newastanos NEW YORK CITY VEU NG EERIE REA PPS EE NEE IO comicbooks eam It d —jus natu use, i. “MUD