Life, 1917-10-11 · page 33 of 40
Life — October 11, 1917 — page 33: what you’re looking at
What you’re looking at
This page combines book reviews with advertisements, primarily featuring a **WASCO garage heating system ad** (center-right). ## The Advertisement's Social Context The WASCO ad's headline—"None Of This For Your Wife"—uses gendered messaging typical of 1920s marketing. It depicts a woman unable to use her car in winter, positioning the heating system as a solution enabling wives to conduct "shopping and social duties" independently. This reflects post-WWI attitudes about women's expanding mobility and consumer roles, while the paternalistic framing ("for your wife") maintains traditional gender hierarchies. The ad emphasizes the system's safety and minimal maintenance—selling convenience and domestic comfort. ## Book Reviews Section The left column reviews recent novels by Sherwood Anderson, including *Marching Men*—described as depicting a coal miner's son inspired by Pennsylvania militia suppressing strikes. This references real labor unrest of the era, positioning Anderson's work as socially conscious fiction addressing class conflict and worker organization. ## Surrounding Advertisements Period cigarette and cigar ads (Tareyton, Cortez) occupy bottom space—standard for early-20th-century magazines before tobacco advertising restrictions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Latest Books T is often remarked, when we are look- ing backward, that cor events ve cast their shadows before them, It 3 to be remembered, however, when we are indulging in prophecy, that pre monitory shadows do not always mate rialize into events. Last year Sherwoc Windy MePher nerally hai as pointing to a “coming ma Anderson's first novel, son's Son,” was pretty an writers, Men $1.50), has just appeared. and gre: the younger Ame ond novel, “ Marchi ly ens the impression. The event stren is not yet, takes on form. “ Marching Men” is th story of norant whose boyish brain an idea has been set burning by the sight of the Pennsyl vania militia quelling a strike, and wh y sets the whole chaos of Chic 4 for a time by a Mad-Mullah-ish or ization — aimless and abortive, but portentous — of marching workmen the shadow deepens and crazy 1 miner's son, an and moody-minded young giant “AR. ANDERSON’S book is not for the sqv amish (since it deals with Install a riwy READY:-T0:SET-UP ‘The madam will do her shopping and social duties in comfort if you iv WASCO Heating System in your garage, so that your car will be ready for her to start instantly the coldest weather. WASCO keeps the machine warm all the time because it is a coal-burning, self-regulating hot-water heating system that requires attention not more than once or twice a day ar WASCO burns onl: life in the raw) nor for the unimagina = tive—since its object is the conjuring « wllivan’s neatly plotted he Inner Doo (Cer —whose high-principled and a vision, Allan racy labor story, * men tury, $ ae slightly high-browed hero, finding him cents’ worth ning. self penniless, yet engaged te heiress, 1 daily—less than street-car fare, The fact that ene gets a job in his fiancée’s Canadian rub Underwriters and Fire Commissioners approve this ven: i] System is surety that it is positively safe. se” ber factory during her absence in Enrope Xo thon fiat ti 3 teas c. ‘ ot fa air-deatinies to. 0 frozen radiators or battcries—no cracked water cylin- oker and_work ut both th destinies to a ders—no stra of a cold engine and starting device . Q. E. D. from the inside—is better eal- -with WASCO in your garaxe. The expense of one rit ceze-up would more than pay for this Heating System, that a a Comfort and convenience and greatly reduced rej lized = hills, that WASCO means, make it most desirable. Ca p by any t to to-car private garages. an ina few hours because its are all standard, eut to fit and thread Some ‘Territory Open for Write for Free € One-Car oker Herbert Live Distributors |" Conta ® System Only nore Ve wa ressive Dis tion on how to safely heat saa London Cigarettes W. A. SCHLEIT MFC. Co., Inc., 18 Eastwood Sta., Syracuse, N.Y. any . = | nn HERBERT TRREYTON) « culated to satisfy the neat minded, ‘The H yu Tokpee fact that you can forget it sooner is an- you aie E ina busy world, Soa ee aie i of forgetting, it is inter- pat CIGARETTES! ionally. to xo out on the ape that we are being whisked away fro wet Bervert Tarcyton | It isn’t only that we get a sort of indi vidual “ judgment of posterity” on then iner Herbert Tareyton Lom Smoking Mixture We get a kind of ancestral view of our Mar 14. 30e—Samiple on request | selves too. Try the experiment on that W. Falk Tobacco Co., 58 West 45th St, New York busy bunch, the war books of the ps ute = three years, The chances are good th ant FOR p MEN OF BRAINS one of those that remains changefully hi meaningful to you will be Mildred Ald Hag [| ARS | rich’s “A Hilltop on the Marne.” Some- ride how that gets less and lexs like a book Eto, “MADE AT KEY WEST— | (Continued on pave 603) * xNow Tatyseer” comicbooks.com