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Life, 1917-10-11 · page 35 of 40

Life — October 11, 1917 — page 35: what you’re looking at

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Life — October 11, 1917 — page 35: Life, 1917-10-11

What you’re looking at

This page contains book reviews and advertisements rather than political cartoons. The main visual element is a photograph of a French tank from World War I, used to advertise Havoline Oil. The advertisement frames petroleum products as essential to America's wartime economy, arguing that proper lubrication helps conserve automobiles and extends their operational life—framed as patriotic duty during WWI. The tagline "It makes a difference" suggests using Havoline is a contribution to the war effort. The book reviews discuss literary works, including Anna Robeson Burr's historical analysis and a semi-comic novel by Gelett Burgess. A separate advertisement for "Mum" deodorant appears at bottom left. The page is primarily commercial content aimed at wartime readers, using patriotic messaging to market consumer goods as war-related necessities.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| B SEN The Latest Books e (Continued from page 601) ey and more and more like an experience. = Aldrich’s subsequent letters, from September, 1914. to the declaration of war by the United States last spring, have just appeared under the title of “On the Edge of the War Zone" (Small, BE 25). And they have the : Maynard, $ same quality. :N years ago Anna Robeson Burr published a treatise (it was then a neer work, and is now a classic in its feld in which an informing historical review of the world’s literature of this order was made the basis of a most en. 2 ysis and constructive criti lightening an; cism of the impelling motives, the deter- mining psychology and the resultant From a photograph of one of the new French Tanks values of the various self-expressional forms. It is with the hope of finding | some such order-establishing guidance in Th WwW V: f i Oi ‘ | Heese department of letiers that one e War Value of Havoline Oil | opens Waldo H. Dunn's pioncer treatise on nglish Biography ” (Dutton, $1.50). But the scholarly author, while manag- ing to pack a great deal of knowledge ind to fill the chinks America at war, cconomizing as it never had to economize before, looks to Havoline Oil to reduce automobile operating costs, to check depreciation, save repairs, and increase your mileage on Thrifty, exacting motorists keenly value the prolonged life which Havoline Oil brings to their cars. into a small compass with acceptable criticism, nevertheless gives us more information than enlight- enment, RS. HOPE'S HUSBAND” (Cen- | HAVO! INE Oll try, $1.00), a serio-comic, sen 4 ‘Ore. tells lett: Burgess, romance by sat “ a mere lawyer-man’s emer- It makes a difference’’ the story of xence from marital eclipse by means of a successful, though incognito, second wooing of his literary wife. Mr. Burgess is saddest when he does not smile. And there are passages in his novelette when one almost fears that he is about to take his own fiction seriously. However, there is enough mint sauce to drown these suggestions of mutton. z= All the functions of correct Inbrication are vigilantly performed by this great oil, Its high car-conservation qualities are delivering important service at this critical hour when it is imperative that every mechanical resource be wisely guarded The three grades of Havoline Oil—Havouixe Mentum, Havoiine Heavy, Havottne Licnht—fill every possible requirement of automo- bile and tractor lubrication. a Havoline Oil comes to you in sealed containers, your guarantee | of uniform quality, full quantity, no waste, no impurities, and all. f Havoline. Indian Refining Company, vew vor cy Incorporated Producers, Refiners, and Distributors of Petroleum atement of the ownership, management, J by the Act of Con: gress of August 24, 1912, of Lire, published York, N. Y., for October 1, New York, County of New Refore me, a notary public in and for the State and County aforesaid, personally appeared James § circulation, etc., requi weekly at New Metcalfe, who, having been duly sworn according to law, deposes and says that he is one of the business man agers of Live, and that the following is, to the best of his knowledge and belief, a true statement of the ownership, management, ete., of the aforesaid publication for the date shown in the above ¢ August 24, 191 i ] required by the Act of nbodied in section 443, 1 Laws and Regulations, printed on the security holders, if any, contain se of this form, to wit: (1) That the list of stockholders and secu holders as dresses of publisher, editor, they appear upon the books of the company, ‘or and business managers are? but also, in cases re the stockholder of King ed blisher, Life Publishing Company, 17. West security holder appears upon the books of the 6) rty-first Street, New York City. Editor, company as trustee or in any other fiduciary . Mitchell, 17 West Thirty-first Street, relation, the name of the person of corpora Masson, 17 West Thirty-first Street, New also th (as easy to use a8 to say) York City.” Business managers, Andrew Mil statem ler and J. S. Metcalfe, 17 West Thirty-tirst and by nstances and treet, New York City, (2) That the own: tions under which stockholders and security ce: Life Publishing Company, 17 West holders who do upon the books of rty-first Street, New York City; J. A. stops all body odors I . . . Mitchell West Thirty-irst Street, New other than that of a t does not stifle one odor with another York Citys’ Andrew, Miller. 17, West Thirty: a fide owner; and this affiant has no rea _ oy . : first Street, New York City.’ (3) That the son to believe that any other person, associa Just gently neutrali. it. No checking known bondholders, mortgagees. and other tion, or-eatporation her aby en security holders owning or holding one per indirect in the said stock, natural functions. —_ Inexpe us ive. Easy to cent. or more of total an securities than as so stated by him. mortgages, of other securit Metcalte. (Signature of editor, publishe States Trust Compan Wall Street, New business manager, or owner.) Sworn to a Nork Citys North River Savings Bank, West subscribed before _me this toth day of Se - irty-fourth Street, New York City. (4) tember, 1917, (Seal). Wm. Krone, Not Mem (sa Trade Mork registered tn U.S. Patent Offee tthe two paragraphs next above, gi Public. (My commission expires March 30 “MUM” MFG CO 1106 Chestnut St Philadelphi the names of the owners, stockholders, and 1919.) mes S. Lasts the day through. 2Se at drug- and department-stores comicbooks.com