Life — October 11, 1917 — page 31: what you’re looking at

What you’re looking at

This page is **primarily a tobacco advertisement**, not satire or political commentary. It advertises Tuxedo brand tobacco, marketed as "The Perfect Tobacco for Pipe and Cigarette." The ad uses the slogan **"Your Nose Knows,"** playing on the idea that fragrance is an infallible guide to quality. It compares choosing tobacco to how a camper's sense of smell guides him back to camp when dinner is cooking. The imagery includes a outdoorsman/camping scene (top) and a nighttime camping vignette (left), establishing a rugged, masculine brand identity. The ad emphasizes the tobacco's "pure fragrance," claiming it's made from premium Kentucky Burley leaves. There is **no evident satire or political content**—this is straightforward early 20th-century product marketing using appeals to nature, masculinity, and sensory experience.