Life, 1917-10-04 · page 35 of 44
Life — October 4, 1917 — page 35: what you’re looking at
What you’re looking at
This page is primarily **advertising and book reviews**, not political satire. The left column reviews recent books, including a German soldier's WWI memoir and a popular treatise on aviation development. These reflect American interest in understanding the war and modern technology. The right side features luxury advertisements: **Tiffany & Co.** promoting high-end jewelry and stationery, and **Havone Cigarette Cases**—marketed to soldiers heading to "the Front," suggesting this magazine dates to **WWI era**. The cases are positioned as practical gifts for servicemen. Below is a cartoon captioned "Beginning to Live Beyond Their Means," showing a family (mother, father, son, daughter) on a seesaw or plank—likely satirizing middle-class overspending or financial excess during wartime prosperity. The humor targets consumer excess when national resources should focus on war effort. The juxtaposition of luxury goods ads with this cartoon creates ironic commentary on American consumer culture during wartime.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
D | ction on. BCS IDEA | you id, if femit urs) 5 s the man. The Latest Books (Continued from pase 554) reading—will accuse the author of travel ing without baggage, But he appears to have had all sorts of opinions on all sorts of subjects scattered all over his section when the train began to slow down, and to have hastily stuffed them, helter skelter, into whatever chapter or paragraph happened to be open. TER'S WAR NCES” (Huebsch, $1.00) ther than actively, in- forming at this stage of our mental pic- ture-puzzling over the actualities of the war. It is written by an unwilling con- a young German workman of, ap- * intelligence listic lean- militarist ideals, And it records, with little animus, but with even less animation, the “du driven cattle” side of the making of war. is negatively, RANCIS A. COLLINS'S “The Air Man” (Century, $1.30) deals with the recent developments, and especially with the war-born aspects, of aviat It is a popular, not a technical, treatise : readably written, interestingly illustrated, and glamorously infused with the fine spirit of this greatest of present-day ad- ventures. J.B. Kerfoot. ‘AKE five minutes before you report for duty to get a Havone Cigarette Case. You will find it worth its weight in gold when you get to the Front—the way it keeps your cigarettes from getting mussed and broken, each aigarette standing upright in its own compartment, clean and inviting. The Havone is filled as easily and quick- ly as the ordinary case. Havone Cigarette Cases are made in heavy Silver-plate, in Solid Sterling and 14K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn’t stocked up on the HAVONE, send us $5 and we will mail you one direct — either plain finished, or with monogram spot, or one of the all-over Patterns, At any rate send us your name On a post-card for one of our illustrated catalogues, HAVONE CORPORATION 21-23 Maiden Lane, New York Look for the Havene mark stamped inside the case, TIFFANY & CO. JEWELERS SILVERSMITHS STATIONERS THE FINEST MERCHANDISE AND A SERVICE OF EXCEPTIONAL MERIT Tue MAIL SERVICE GIVES PROMPT ATTENTION TO ALL INQUIRIES FIFTH AVENUE & 37" STREET New YORK wonaen FATHER Son DauenTER pes asin sere manana tt mtn AeansOnN atta Witenes aon ht se Ly, a ROASTS REGINNING TO LIVE BEYOND THEIR MEANS. comicbooks.com