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Life, 1917-10-04 · page 34 of 44

Life — October 4, 1917 — page 34: what you’re looking at

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Life — October 4, 1917 — page 34: Life, 1917-10-04

What you’re looking at

This page exemplifies early 20th-century *Life* magazine's satirical approach: mocking contemporary follies through both editorial cartoons and absurdist advertisements. **"Dealing in Futures"** (top left) satirizes wealthy, aging men marrying young women. The joke hinges on a young woman's mercenary honesty: when an old millionaire asks if she loves him for what he is or was, she gazes at a younger man outside, implying she loves him for neither—but for what he'll *become* (wealthy, presumably, or simply because he's young). **"Walk on Your Head"** is a pseudo-scientific health advertisement promising rejuvenation through an unnamed discovery, sold as a $3 booklet. It's clearly satirical: the absurdist claim, the vague methodology ("no concoction"), and the implausible testimonial (man claims to be 65 but "6 years young") lampoon contemporary quack medicine and credulous consumers. The remaining ads (Forhan's toothpaste, Bell-Ans antacid, Page's tea) are era-typical commercial advertisements, not satire.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

OU R_ CONTEMPO FOOLIS ARIES Dealing in ——— The old millionaire and his beautiful bride, after their quiet wedding, had a quict wedding breakfast a dewr. Astra- Khan caviar, eggs pompadour, a truffled chicken, fresh California peas, ch pagne—so the quict breakfast ran. “ My dear,” said the old millionaire, as the fruit course, a superb Florida melon, came on, “tell me, dear "—and he laid his withered hand on her young one— | “do you love me for what I am or for what I was? The beau ul girl smiled down from the window into the admiring eyes of a then young clubman who was passin; she bent her clear, considering the gray ruin opposite and replied: aa love you, George, for what you will «© York Globe. be.” A grave tooth danger— tender, relaxing gums YYORRHEA, with a premature loss of teeth. is almost inevitable if you do not properly care for your gums, Here is the explanation: As you age the body tissves naturally relax. You see the evidence of this tissue-loosening in the neck Ik goes on in your gums too. As you grow older your gums shrink below the nor- mal gum line. Want of ess. They become flabby. spongy, inflamed. Then you have Pyorrhea (Riggs’ Disease). Four out of five | people over forty have Pyorthea. And many under forty also, Don’t let a tender gum spot develop. It indicates Pyorthea. Bleeding gums | indicate it. too. Immedi- | ately get Fochan’s whi positively prevents Pyor- | thea if used in time and | used consistently, Forhan’s counters this gum deteri- oration even while it| tones the gums andj} hardens them. y in turn stimulate the teeth. Forhan’s in addition will scientifically clean your teeth. It is cool, antisep- tic, pleasant, If gum-shrinkage has already set in, start using Forhan’s and consult a dentist. immediately for special treatment. In 30c and 50c tubes at all druggists in the United States. FORHAN CO. 202 Sixth Avenue care complicates the proc: | Send for Trial Tube Free New York WALK ON YOUR HEAD Here is a health discovery as revolutionary as walking on your head! This discovery was revealed to me at the age of 65. At that time I was an old man, suffering from piles, dyspepsia, insomnia, catarrh and gen- eral lassitude. To-day I am_ 6; ars young, and rid of all my bodily afflictions. My rejuve- nation convinces me that I have made the most remerieable health discovery of all time. It has en me the vital Force, the Appetite, the Digestion, the Sleep, the Ambition of healthy youth. It is different from anything heretofore published. No concoction nor contrivance of any kind; no expense and no trouble at all. It is something new .as old as creation. My discovery is revealed in a booklet of 39. pages of big type and 8 pages of illustrations; price $3.00; not for the little book but for the BIG IDEA —lIts value cannot be weighed in the scale of dollars and cents. On receipt of $3.00 I shall mail you a copy. If, after reading it, you doubt the efficacy of its teaching, submit the book to your physician and, if he disapproves, send it back and I shall refund your money promptly. Remit by check, money order or registered letter. I am just a plain business man (Manager Caw’s Pen & Ink Co. 40 never studicd medicine nor anatomy, but | believe my book ‘ul; most effective means of restoring and maintaining good health known to man. Instalment Plan: Remit soc. and you will receive the book by return monthly for 6 months, altogether $3.50. If hook be returned 6 months I sl refund payments except the first. FRANCIS CASHEL BROWN, D-76 Duane St. New York A Little Too Thrifty | Secretary of War Ba of a country the county fair with his sweetheart when fresh popcorn f tells a story youth who was driving to they passed a booth where was for sale. “My! Abner, ain't that nice?” said the girl. in’t what nice?” asked Abner “Why, the popcorn; it smells so aw fully good,” replied the girl “It does smell kind 0° fine.” drawled the youth. “I'll jest drive a little closer so you can get a better smell.” —Phitadelthia Ledger. In a Pinch, use ALLEN'S FOOT-EASE n his knees re ying at A Litiee boy was night, and house, was present “Te is a pleasure,” she said to him, afterwards, “to hear you saying your prayers so well. You speak so earnestly and seriously, and mean what you say, one ntic, sta and care about it.” “Ah!” he answered, “ah, but, auntie, you should hear me gargle!” —Tit-Bits, A Newty published book tells of a tramp who found twelve thousand dollars and with it got into society. Not an or- i dinary teainp if be did with twelve thew * | An efficiency expert. | —Courier-Journal, sand dollars, Absolutely Removes Indigestion. One package proves it. _25¢ at all druggists. PAGE's CHINA 10* HE first question Christopher Co- lumbus asked the friendly Indians iwhen he discovered America was con- cerning the whereabouts of Lire office. “T have long been a regular subscrib to that cleverest of American publica- tions,” he said, “and I should like tu see where it is published.” CEMENT JANOS HOT AND COLD WATER comicbooksssom TT RAY Rentre Le the