Life, 1917-10-04 · page 36 of 44
Life — October 4, 1917 — page 36: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements** rather than political satire. The ads promote luxury goods targeting affluent consumers: Clysmic sparkling water ("the aristocrat of sparkling waters"), Belber traveling luggage, and Clicquot Club Ginger Ale. The **Clicquot Club ad** notably emphasizes that "no cereal products needed by our country or its allies" are used in making the ginger ale—likely a **WWI-era patriotic appeal**, suggesting the product doesn't consume scarce wartime resources. At the bottom is a small cartoon titled "What Willie Wanted to Do the First Time His Mother Took Him to a Department Store," showing a child attempting to slide down what appears to be a railing or architectural feature. This is a **humorous domestic scene** playing on children's mischievous impulses in public spaces—common satirical fodder in the era. The page reflects early 20th-century consumer culture and wartime consciousness.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Of Course Because all the best clubs and hotels are glad to serve you Clysmic—they know it is the aristocrat of sparkling waters. 15 grains of Lithia Sold everywhe Salts to the gallon. in splits, pints and quarts only. Don’t accept ordinary waters Insist on genuine Tre OF ings WAUKESHA, WIS, TRAVELING GOODS - UPERLATIVE bags and suit cases—natty [ in design and luxurious in appearance— combining Belber skill with the beauty J ia i | al and service of Du Pont Fabrikoid, Craftsman Quality—the very best Fabrikoid made. particular traveler's needs and the hardships of heavy handling—and each doubly guar- TU PONT See -G BRIKOD Sixteen fine styles for men and women At the better shops and department stores, Write for illustrated booklet. Columbia Ave., Philadelphia, P. Man’s Suit Case Each style designed especially to meet the anteed by the quality trade marks: $7.50 to $12.00 The Belber Trunk and Bag Co., No. 682 Black No. 686 B: ASI 26 inch size, | os PRONOUNCED KLEE-KO GINGER ALE Thereare no cereal products needed by our country or its allies used in making Clicquot Club Ginger Ale. For your home order Clicquot Club by the case—and get it all the year ’round. As good in winter as in summer. You will also find Clicquot Club Ginger Ale at the best clubs, restaurants, hotels, and cafes. The Clicquot Club Company Millis, Massachusetts, U.S. A. WHAT WILLIE WANTED TO DO THE FIRST TIME HIS MOTHER TOOK HIM TO A DEPARTMENT STORE comicbook