Life, 1917-09-27 · page 4 of 40
Life — September 27, 1917 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine subscriptions**, not political satire. The main illustration shows a cartoonish character labeled "REX" (likely representing a chef or cook) wielding a sword and holding a menu, standing over what appears to be turkeys or poultry. The accompanying text references "Cooks!" and mentions that "next week will usher in a new gastronomical era for the United States," with Mr. Hoover able to "take a day off occasionally." The reference to **President Hoover** and "food speculators" suggests this was published during the **Great Depression era**, when food scarcity and economic hardship were pressing concerns. The cartoon appears to satirize optimistic promises about improving food availability, though the exact context is unclear without additional historical detail. The page concludes with subscription information and pricing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Subscriptions to Lire may be sent to American soldiers abroad at American rates of postage if ad- dressed to them as members of the American Expeditionary Forces. The price of annual subscriptions postage included, for Canadian, British and other soldiers in the Allied armies, is $6.04. Next week will usher in a new gas- tronomical era for the United States. Mr. Hoover can then take a day off occasionally. The food speculators will vanish. For upon Tuesday next, between the hours of eleven and twelve, there will be issued the savory, appetizing, completely nourishing Cooks’ Number of Enclosed find One Dol: 5 BY, (prada 13, Foreign 7” seat}. Send tire for three months to Open only to new subscribers; no sub- scriptions renewed at this rate. LIFE, 17 West 31st Street, New York. 9 Ja One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.)