Life, 1917-09-27 · page 3 of 40
Life — September 27, 1917 — page 3: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. The dominant content features a W.L. Douglas shoe advertisement with pricing ($3, $2.50, $4, $4.50, $5, $6, $7, $8) and a portrait of W.L. Douglas himself. The ad emphasizes value and factory-direct pricing. The left side contains a short humorous piece titled "The Death of Concentration" featuring fictional characters (the Lady, Highbrow, Tango, Movies, Phonograph, School Sister) claiming credit for killing "Concentration" through various distractions. This appears to be gentle social satire about modern life's diversions. Additional advertisements occupy the remainder: Fownes gloves (military-themed), The Wondrous Health Belt, and Cortez Cigars. The top illustration shows a covered wagon labeled "In 1866—The Boy Who Pegged Shoes decides to go West," apparently Douglas's origin story.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Death of Concentration Who Killed Concentration? ONCENTRATION dead, and all the birds of the d all the arth came to do him forces of th honor. “J,” said the Lady, “ I did it with my social functions and my yearly to Europe. I killed Concentration.’ “T did it id the Highbrow, “ with my lectures and reading and my uplift, not to mention my philosophical sys- tems and vague superiorities—I was the one who killed Concentration.” “Sorry to interrupt,” said the Par- ents, “but we really did it. We sisted upon having so many distracting things in the house, not to mention putting on more style day by day, that we were the chief, if humble, instru- ments in the hands of an_all-wise Providence who did away with Con- the proud authors ips “T did it.” said the Tango, with my restless midnight spirit; of course I did it. I killed Concentration.” “Which reminds me that I am the one,” remarked the Movies. “Yes, I did it with my cheap realism; how could Concentration live after I came on the stage? The mere suggestion is absurd. I accomplished the demise.” “Pooh!” sang the Phonograph. Jasn’t I before you? I started his h, all right. I guess I know. I killed Concentration myself!" “y THE BETTS SCHOOL er, salves ble problem, frains bim how ‘shim that he ente pre 1s Record Insures Success. Rend for literature: TTS, M.A, (Fated Military requirements are rigid; — - faithful service the key note. That is why Fownes Cape gloves are being worn by officers of the Allied Armies and Navies. Genuine Cape skin resists hard wear; it is smart, manly, comfortable. Fownes Capes are washable, —a worth-while quality every- where—Army, Navy or Civil life. IFit'sa ~ ~ that’s all you need to know about a GLOVE. STANFORD, CONS, (@h 3 In 1866 “The Boy Who Pegged Shoes” decides to go West “ THE SHOE THAT HOLDS ITS SHAPE” 3 $3: 50 $4 $4.50 $5 56 ‘7 & 38 You Can Save Moneyby Wearing 3; W. L. Douglas Shoes. The Best =f Known Shoes in the World. ¢ W: L. Douglas name and the retail price | is stamped on the bottom of every pair | of shoes at the factory. The value is guar- anteed and the wearer protected against high prices for inferior shoes, The retail prices are the same everywhere. They cost no more in San Francisco than they do in New York. Theyare always worth the price paid for them. The quality of W. L.Douglas product is guaranteed by morethan 40 years » experience in making fine shoes. The — smart styles are the leaders in the fashion centresof America. They are made ina well-equipped factory at Brockton, Mass., by the highest paid, skilledshoemakers, under the direction and supervision of experienced men, all working with an honest determination to make the best shoes forthe price that money anbuy. BEWARE OF FRAUD. None genuine untess canDUy: WL. Douglas name and the retail price te stamped onthe bottom. TAKE NO SUBSTITUTE For sale by over 9000 shoe dealers and 105 W. L. Douglas stores in the large cities. If not convenient to call at W. L. Douglas store, ask your local dealer for W. L. Douglas shoes. If he cannot supply you, take no other make. Write for booklet, showing how toorder shoes by mail, postage. free. n Hh, W. L. pot SHOE © 147 Spark St. Brockton, Stass: HEALTH—LOOKS—COMFORT Wear this scientifically constructed health endorsed by as 3 A NG BOYS SHOES Best iotheWortd $3 $2.50 $2 Frontier town of Black Hawk, Colo., where 'W. L. Douglas located and continued his chosen vocation of shoemaking. CAUTION—Be sure the price stamped on the bottom has not been erased or raised. And then they all bowed low, and took a back scat as the real author came “L did. it, didn't 12” said the School System, and Concentration, rising out of his coffin, remarked post- humously : “Believe me, it was you, all right.” HEALTH BELT Releases th pal ligam) Internal organs 10. resi 1, teatthfat FTER Salome had finished her dance and Herod had offered her any gift she cared to ask, she hesitated a long time between the head of John the Baptist and a year’s subscription ifs CF BRAINS to Lurk. We all know the foolish Ae IGARS choice she made, but she could not re- “MADE AT KEY WEST=— Drereite, Wie for pooeaition sed ful sist a deadhead proposition. comicbooks.com