Life, 1917-09-27 · page 5 of 40
Life — September 27, 1917 — page 5: what you’re looking at
What you’re looking at
This is primarily a **commercial advertisement**, not satire or political commentary. The page promotes Waltham watches by linking them to the London and South Western Railway's reliability and punctuality. The ad uses the railway's famous Waterloo Station as a backdrop, emphasizing that accurate timekeeping is essential for rail operations serving transatlantic steamers. It argues that if the railway trusts Waltham watches for such critical scheduling, consumers should too. The steamship imagery and references to Atlantic travel underscore the watch's international reputation. The final slogan—"There is Nothing in the World So Watchful Over Time as the WALTHAM Watch"—is a straightforward commercial claim rather than satire, using Victorian-era advertising rhetoric to establish product credibility through association with prestigious institutions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Most Important Infomation Ever Given to the Purchaser of a Watch UT of the famous Waterloo Railroad Station in London—right across the south of England —the London and South- western Railway sends a fast express, carry- ing passengers and mail for the trans- Atlantic steamers at Plymouth. Train and steamship leave on the tick of the clock. Engineer and captain must run to schedule. Accurate time is essential. Re- liable time must be absolute. This great English railway came to Wal- tham for the world’s most dependable railroad watch. Switzerland but next door; London famed for the British Lever Watch, and Paris with her wealth of fine timepieces could not The Colonial A Extremely thin at no sacrifice of Webber Watch peeti BLA Allon’ your vce pl the Colonial A four hand.” Here ise mene of watch-making art that i beautifel to Ww ate the pees dae Oe siboen ot tee casei dence he Pannen Rien ment, the perfect size, the richness of the ense ote Monnet Mivement mateppece. No product of mans eee has ye turaned fo rm (Shek wate inc oe ie. the serupulows accuracy of Maximus match Waltham for watch precision, watch improvement, watch supremacy. This is indeed significant to every pur- chaser of a watch. To demand and buy a Waltham is to own a watch that can pass the time inspection of any railroad in the world; a watch that is unexcelled for pre- cision — that has been honored by every great nation as the watch masterpiece of all time. Your dealer will show you Waltham watches in many beautiful designs. And he will point out to you in the Waltham movement these superiorities which have given Waltham an international reputation. rs feed ad by the univer WALTHAM WATCH COMPANY WALTHAM, MASS. LONDON: 125 HIGH HOLBORN MONTREAL: 189 ST. JAMES STREET Manufacturers of the Waltham Speedometer and Automobile Clocks 0 V Wich ful’ Over Time be @ WALT HAN Watch comicbooks.com