ComicBooks.com Register / Loginit's free!

Life, 1917-07-19 · page 37 of 40

Life — July 19, 1917 — page 37: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — July 19, 1917 — page 37: Life, 1917-07-19

What you’re looking at

This Life magazine page from 1917 (likely) features a satirical cartoon titled "The Weight of War" showing a giant hand labeled with military/industrial symbols pouring two cities full of civilians into a balance scale—depicting war as literally weighing down civilian life and disrupting normal supply-demand economics. The accompanying text is an AT&T advertisement framed as patriotic messaging: it acknowledges wartime material shortages (copper, steel, etc.) and appeals to telephone users to eliminate "unnecessary" calls as a patriotic duty, freeing up infrastructure for military needs. This represents corporate wartime propaganda. The left column's "Who's Who in Hell" satirizes various societal figures (directors of orphanages, divorce advocates, etc.) in bitter, sardonic style—typical Life magazine social satire targeting hypocrisy and moral corruption. The ads for Dunlop Golf Balls and other consumer products contrast sharply with the wartime sacrifice messaging.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

r Shoes oot: Bath. and Cal |, Aching, Fe spots snity. ate heir drills, ‘he troops ¢ Allen's id every: sobstitete. KAGE Address, “ou, KITTY! THERE WAS A FLY IN My N" 1 SWALLOWED 17." “THAT'S RIGHT, WE MUSTN'T WaSTE ANYTHING IN WaAK-TIOIE.” Who's Who in Hell (Continued from page 108) Hexop: Director Foundlings’ Home ; Pres. Assn. for Suppression of Child Labor and Children in General. Hesay VUL: gian General Sessions; Pres, Exen Husbands’ Assn.; Author “Reno Antici- pated” and “The Block System of Pro- gressive M Iscaxtor, Tainted Mo loch Mon! Referee Divorce, Commission. Apollyn Soc. for Assist- nd Deserving Demons; Sditress “ Our ades Hearth and Home.” ete. Founder Arson Auxiliary, A nd Honorable Order of B Projector Mother's Day; First Violin, Gehenna Orchestra. FOR WINNING GAMES, PLAY DUNLOP GOLF BALLS T'S hard luck if you foozle your drive but DUN- LOPS are so ace curate on the green. that you'll soon catch up and win out! Try “29"" of "31" DWTS $10 per dozen 85 each Boyd Cable knows the hearts of fighting men he knows trench warfare. tories reach the high-water mark of realism applied to war. His books are Grapes of Wrath, Action Front, Between the Lines. For Sale Everywhere E. P, DUTTON & COMPANY, New York The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coast-defense stations must be linked together by means of communi- cation, and the facilities perfected to put the Government in touch with the entire country at a moment's notice. In planning for additions to the plant of | the Bell System for 1917, one hundred and thirty millions of dollars were apportioned. This is by far the largest program ever undertaken. But the cost of raw materials has doubled in a year. Adequate supplies of copper, lead, wire, steel and other essentials of new equipment are becoming harder to get at any price, for the demands of war must be met. Under the pressure of business incident to war, the telephone-using public must co-operate in order that our new plans to meet the extraordinary growth in ate stations and traffic may be made adequate. The elimination of unnecessary telephone calls is a patriotic duty just as is the elimina- tion of all waste at such a time. Your Government must have a “clear talk track.” AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy Ricnaky Hl: S$. PLC. GC. Director Orphans’ Rest, Cherubs’ Roost, ete.; Au- thor “ How to Die on Twenty-four Hours a Day.” Satome: Mistress First’ False Dancing Academy ; Pres. Comstock Fash- ion Reform League; Author “Next to Nothing, or The Nude Renewed.’ “ Everybody's Doing It,” etc. Toxguen Nerve Specialist Tempting Torment Soc, Vivisectioni Author “The Third Degree,” “ The Twitehing Hour,” ete. One System Universal Service SEXOLOGY | by William H. Walling, A.M., M.D. imparts in a clear, wholesome way, in one volume: Keewicdse a Yeung Mas Shooid Have. Keowiedce a Yeung Hesbsod Steold Have. Keewledge a Farber Seoeld Have. Keowledse a Father Sceuid Impart to His Sea. Medical Keowledce a Hesbaod Should Have. Koowledge a Young Womao Shooid Have. Koowledse a Yours Wide Sbeold Have. Keowiedse a Mother Stoold Have.