Life, 1917-06-21 · page 3 of 38
Life — June 21, 1917 — page 3: what you’re looking at
What you’re looking at
This page contains two distinct elements: **Left side:** A short story titled "How Times Have Changed!" featuring Paul Revere's famous 1917 midnight ride. The narrative humor comes from contrasting Revolutionary War drama with modern (1920s) mechanization—Revere now uses an electric horn instead of shouting, and a farmer complains about missing a squirrel in ten years while obsessing over a truck. The accompanying cartoon shows two figures in period costume, illustrating the satirical contrast between historical and contemporary life. **Right side:** A full-page advertisement for Gargoyle Mobiloils (lubricating oil), disguised as technical automotive advice about Ford engine efficiency. The ad emphasizes scientific cooling systems and proper lubrication, positioning the product as essential for vehicle performance. The juxtaposition humorously illustrates how rapidly American life—and consumer needs—had transformed in the early automotive age.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How Times Have Changed! HE Paul Revere of 1917 dashed down the macadamized road in a ninety-horse-power runabout and drew up before the farmhouse door with a wild shriek from his electric horn. “What's the row?” enquired the sleepy farmer, thrusting his head from the bedroom window. “The Germans are coming!” shouted Paul Revere. “ The plans call for a battle on the banks of the Con- cord River!” “Good enough!” cried the embattled farmer. “I'll get out the old flintlock and the powder horn, and lay for them behind the old stone wall. I haven't missed a squirrel in ten years!” “Flintlock be darned!” shouted Paul. “You'll need a machine gun, a steel shrapnel helmet, a gas mask, car plugs, trenching tools, a trench peri- scope, a range finder, a barbed-wire cutter, three days’ emergency rations, a stock of hand grenades, a grenade belt, four pairs of woolen socks, three rifles, an identification tag, an emer- gency medical ki “Hold on!” interrupted the em- battled farmer, “I haven't got any of that truck! “Why didn’t you say so at first snapped Paul Revere. “Report at the nearest munitions factory and get bus: I'll hunt up somebody with an equip- ment to do the fighting!” With a bang and a roar, Paul threw open his throttle and skidded around the elm tree on the corner, while the embattled farmer climbed pensively into his garments and meditated on the ephemeral nature of military matters. Kenneth L. Roberts. oe Y heck!” exclaimed Jonah, as he landed from the original of all the submarines, “1 wonder if there is FORD EFFICIENCY Four heat conditions scientifically met by Gargoyle Mobiloil ‘“‘E ’’ in Ford engines If you have driven your Ford very long you have no doubt met with a warm-weather problem, more or less common to all cars. That is—a tendency of the engine to overheat. This is generally most noticeable after continued running on low gear. True, your thermo-syphon cooling system absorbs much of the excess heat in the combustion chambers. But your water cooling system should not be called upon to absorb ar radiate all the heat of friction. Most of that task belongs to the lubricat- ing oil. But of even greater importance is the ability of the lubricating oil to perform its function of minimizing friction and thus reducing friction heat. Four common forms of overheating are described below. directly to your oil supply. (1), Friction Heat on Cylinder Walls. the Ford piston rings. The heat of the ¢ This is caused by oil too light or too heavy flosion on the power stroke is kept ab in body for the Ford engine. the piston, where it belongs. fails to thoroughly separate friction surfaces (3) Hot Bearings. Bearing surfaces If too heavy, it is not distributed properly, when seen through the microscope show leaving, cylinder walls and bearings partly tiny hills and valleys of metal. The oil must exposed. In cither case excess friction fol- thoroughly fill in these valleys and cushion lows. Heat mounts up. the peaks or excess friction will result. Hot Each one traces-back The body and character of Gargoyle Mobiloit are such that it will feed readily, distribute thoroughly and form a protecting film between cylinder walls, pis- tons and piston rings, (2) Excessive Crank-Case Heat. Nor- mal crank-case heat is about 140° F. But if the oil does not tightly seal the Ford piston rings, part of the heat of each ex- plosion shoots down past the piston to further heat the oil in the crank-case. Crank-case heat may then rise 40° to 50° higher. Gargoyle Mobiloil “E” will thoroughly seal or burned-out bearings follow. Gargoyle Mobiloil “E” is of the cor body to cushion the Ford bearing sur] thus preventing them from rubbing a cach other (4) Heat Absorption and Radiation. Or hot summer days you will sometimes see Fords running under overheated conditions due to the use of an oil of low quality or poor heat radiating ability. Ford owners who use Gargoyle Mobiloit “E” are free from this trouble, owing to th ability of the oil friction and to absorb and radiate a newsdealer in this township ‘with whom I can leave a standing order for Lire.” The following test will show you the importance of scientific lubrication in the ent operation of your Ford engine: An Economical Demonstration Tt will cost you less than $1 and fill it with Gargoyle Mo- to fill your reservoir with RGO biloil * You can then Gargoyle Mobiloil The judge for yourself, the results garage or dealer you trade i in cooler operation, gasoline with has it, or can promptly economy and reduced oil con: secure it for you. sumption, to say nothing of Ask him to empty your reduced ‘carbon deposit and reservoir of its present oil greatest power. Mobiloils A grade for cach type of motor In buying Gargoyle Mobiloil ““E“* from your dealer, it is safest to purchase in origi for the red Gargoyle on the container. If the dealer has not Gargoyle Mobiloil easily secure it for you. VACUUM OIL COMPANY, Rochester, N. Y., U. Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. ae Domestic Branches: Rote ity. Kan, : Bes Bfeines FOLLOWING A GOOD EXAMPLE pore we es SSE comicbooks.com