Life, 1917-06-21 · page 2 of 38
Life — June 21, 1917 — page 2: what you’re looking at
What you’re looking at
This is primarily a **Michelin tire company advertisement** disguised as editorial content in Life magazine. The cartoon depicts three figures—a thin man in black on the left, the famous **Michelin Man** (the rotund mascot made of tire rings) in the center, and a uniformed officer on the right—appearing to interact or dance together. The accompanying poem "My Tire" is advertising copy promoting Michelin tires' durability and quality. It emphasizes that despite being "not so very fancy," Michelin tires are honest, durable products made with "skill and science" by tire specialists. The humor relies on the Michelin Man's distinctive appearance and the somewhat absurd image of this character participating in everyday life, making the advertisement more engaging than straightforward promotional text.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fublished every Thursday. Anaual Subscription Entered at the Post Ofice at New York, N. Y.,a5 Second Class Mail Mattet) Five Dollars. Singie Copies, Ten Ceats. Estered a3 Second Clase Matter at the Post Office Department, Canada.’ Price in Engiasd, Sixpence. Copyright in England and the British Possessioes. My Tire It’s not so very fancy Nor yet so high in price— Its tread has not been patterned From any weird device, But it couldn’t be much better, And it’s honest thru and thru, And I don’t know any tire That will do what it will do. It’s made with skill and science, By experts unsurpassed, Who madc the first pneumatics Sens far a copy of, the Back in the distant past. Te ae They've specialized in tires, pig gene i) No other wares they've made, pA on Sen And so they've concentrated obligation of ony bind. And led the tire trade. Their tire has more rubber Than ordinary tires— You'll find in it more fabric Than average wear requires. And since it wears the longest, And since its cost’s not high, I urge all auto owners The MICHELIN Tire to buy. MICHELIN TIRE CO., MILLTOWN, N. J. MIC JANG ILITIN comicbooks.com