Life, 1917-06-21 · page 4 of 38
Life — June 21, 1917 — page 4: what you’re looking at
What you’re looking at
This cartoon satirizes the pursuit of eternal youth and vitality. The six sequential panels show a progression: a man checks his appearance, then increasingly wild and desperate behavior (dancing, contorting, running frantically) as he apparently seeks or consumes some remedy or "elixir of life." The figures become more manic and undignified with each step, suggesting the absurdity of chasing youth. The accompanying text is a subscription pitch for *Life* magazine itself, playfully arguing readers can't afford to miss summer issues. The final note—"when you have read it send it to a soldier"—references WWI, dating this to around 1917-1918, when sending materials to troops was common patriotic practice.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
the for we he cn re to wi un as " “THE ELIXIR OF LIFE” = de la m Where Are You Going to Enjoy Life fe This Summer? = ou Will you stay in town, and buy it at the news- ; i stand, or will you become a regular subscriber to and have it sent to any address no matter where , you are? This is now one of the most important w questions for you to settle, for upon it will depend ti your happiness for the next three months (see the a atrocious coupon in the corner). As you know, we do not often on this page ask you to subscribe = for Lire. We assume that you are intelligent enough to do this on your own account. But occasionally we indulge in this form of adver- tising luxury. And so we say that for the next few months we are actually going to put into this paper so much that is genuinely cheerful that, in view of all the conditions, you can # Sacect scarcely afford to miss your Lire. And by the Seal Oe Dal lar (Canadian “ : : 7 $1.13, Foreign way,’when you have read it send it to a soldier. sifseis! *Beerk Cane ; for three months to Tai ae ¢ 5, Next Week’s Cover: Cen ony to new ulscribers: no suber “‘When the Summer Boarder Comes.” hire. «ew Acmneteass LIFE, 17 West 31st Street, New York. 93 _ Several sample copies will be sent to any address on — receipt of ten cents. y < One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) ¢ comicbooks.com