Life, 1917-04-26 · page 40 of 84
Life — April 26, 1917 — page 40: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. The main advertisement promotes the **Liberty Motor Car** ($1,195, made in Detroit by Percy Owen's company), emphasizing it as responsive and reliable for navigating traffic congestion—a practical concern for early automotive buyers. The secondary content includes genuine health and safety advice: a piece on typhoid transmission (citing Montclair Board of Health regulations) uses deliberately circular logic as an example of how medical authorities overcomplicate simple facts; an article mocking this bureaucratic obfuscation; resort and automotive accessory ads (Easyon Chains for tires, The Manor hotel in Asheville). The only satirical element is the **health article's critique of official jargon**—it ridicules how authorities construct theories with "loopholes for doctors but not for the theory," poking fun at bureaucratic language rather than targeting specific people or events. This is a typical Life magazine page: advertisements interspersed with light social commentary and practical information, not political cartooning.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
To snap out of traffic trouble you need a live car that jumps at a touch. That’s the and this is only one of twenty or so features that make the Liberty your car. Ride in it—drive it— today. LIBERTY MOTOR CAR COMPANY Detroit Percy Owen, President Playing Absolutely Safe Typhoid fever is caused only by infection obtained from a_ person who harbors the germs of the dis- ease, Such a person may have the disease at the time, perhaps in a mild, unrecognized form, perhaps in or the infective per son may be a convalescent of months’ or years’ standing; or may never have been known to have had the disease.—From the regulations of the Montclair Board of Health. F course the above sounds some- a serious form; what absurd, but in considering matter pertaining to germs we must not be misled by a little thing like ab- surdity. It is presented as an unusu- ally fine specimen of how a theory should be formulated. It allows plenty of loopholes for the doctors, but not a single loophole for the theory. If you have typhoid, you got the germs from somebody else. That is what the doc- tors say, and that is all it is necessary for you to know, If you don't believe you got it that way you are at liberty - - Spenda Glorious Spring Day at | The Manor sing park on, 2 hillside, tality, clea 1 outdoor E—W VEN WHEN you're mired bab-decp, Easyons are easily attached.” No Jacking er mov- ing of ear necessary. What's more, Easyon Chains won't injure your tires nor mar paint of spokes— the ripping link being perfectly smooth and rounded next the rubber, and the spoke fasteners padded ‘with leather cushions, Easyon Chains 3, Fict!.5\4 toa oct —four for each reat whack IME WOODWORTH Mra. CoRP., Canadian Pactory — Niagara Pulls, Ont. ‘Chicago Di in the Land of the Sky ASHEVILLE, N. C. To sentient inscribe on the pedestal ‘Oat of ded. Rercan jo. 7348. Silver Plated, $1.50 each. Novas Sanisesee: $8.50 each, ON OR OFF IN A MOME! GRIP LIKE A MUD HOOK RIDE LIKE A GARE TIRE (Secessera te Distributors — Geo, B. Carpenter “PER GRACIOUS’ SAKE! DON’T PRAY To BY ANY GOODER, YE'RE SO DAKN GOOD NOW Yr HAVEN'T ANY SPORTIN’ B1L.00D.” to go forth and disprove it, In order to disprove it you have only to gather to- “gether all of the hundreds of people that you have come in contact with, or might have come in contact with, or might be suspected to have come in con- tact with, and then show that not one of those persons harbors germs of the proper weight and fineness. Failing that, you have only your common sense to rely on, and common sense must never be used in connection with germs without first being sterilized in a strong solution of orthodoxy. Made In Three Sizes: 3% fits 3-in, of 3!4-in. Tires, PER SET, $3.00 Size 44 fits ¢-in. or 4%-In. Tires, PER SET, $4.00 Size 9 fits S-in. or $-In. Tires, PER Sent Parcel Post or Ex ia to any part of the U. B. or Canada. If you re ot eaiated on examining, return at our ex reo jour MONEY Bkex: “™ St, Mlagare Fate, WV. ly'Con 1108 Broadway,