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Life, 1917-04-26 · page 41 of 84

Life — April 26, 1917 — page 41: what you’re looking at

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Life — April 26, 1917 — page 41: Life, 1917-04-26

What you’re looking at

This page contains three distinct sections: a **Rinex shoe sole advertisement** (top left), a **humor column** (top right), and a **White Horse Scotch whisky ad** (bottom left), with smaller advertisements for Forhan's toothpaste and dentifrice interspersed. The most substantive content is the editorial piece titled "Where War Lords Excel" (center-right). It satirizes military leadership during World War I, arguing that while War Lords excel at *initiating* military action—issuing brave commands like "Forward, march!"—they prove incapable of *concluding* conflicts successfully. The piece notes the current war has raged "nearly three years" with no end in sight, suggesting the leadership lacks the strategic competence for resolution. This is pointed social criticism of WWI's apparent stalemate and the perceived failure of military commanders to achieve victory despite their willingness to wage war. The humor items mock domesticity and gender relations, typical of the era's comic conventions.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: 745 ULL-ON a pair of | “Don't start anything you can’t finish,” Rinexed shoes—they’re | was not meant for War Lords. If it comfortable from the start. | were, they would never have anything No gradual “breaking in,” as | to.daratiall with board-like leather soles. | “ No squeaking. No slipping Being Boss about on hardwood floors or RS. CRAWFORD: Don't you marble stairs. No anything think your husband would be that you have learned to en- happier if you let him have his own dure with leather. You for- way more? get your shoes are net. Mrs. Henreck: He might be R ‘ h happier, my dear, but I wouldn't. inex isthe new, synthetic - material that is fast replacing é INE, MENE, TEK leather a8 the national shoes "VE pins muttered Belo f the world’s lavcese| 2 himself as he tried to make out the rubber ren ufacturer ack ed | inscription. And then he remembered = by iyears: of ex rience in that he had forgotten to leave word f , Ay abe Robes ced sold with the newsdealer to save a copy of tinder the seal of satisfaction Lire for him cach week, ,, yj Fe he Honor Mark of 3 | — : tc ) Great Company.” 5 sal It is better for shoe-soles Poche een lico eer a in forty ways than eit rubber or leather. Next pair of shoes you buy, see that ~ fs i! Actual they have Rinex Soles. Next Ne Of the greatex e inger-points for the pair you have resoled, do the teeth is where the same thing. Rinex comes = gums and teeth meet below in black, white and tan for | the enamel line. everybody's shoes, , ‘While the gumsare tissue- ; firm and vigorous the teeth Insist on Rinex Sales— are well- protected here, Look for the Name. } When the gum-tissue re- laxes, however, tooth-safety hasgone. The gums shrink. United States Rubber Company fF Pewamisieose Sole and Heel Dept., 1790 Broadway, New York Simply stated, this con- dition is the chief cause of 60 High Street, Boston the loss of healthy teeth, and this defacing gum- decay is called Pyorrhea Where War Lords Excel (Riggs’ Disease), Four out of five people over forty IF you want to get someone to start 2 actually suffer from it. something, advertise for an able- j Feitain’s it deed ta bodied War Lord, but if you want to 5 time actually prevents bring something to a successful and t Pyorrhea and if it already satisfactory conclusion, get someone ; has set in will give ‘ise. prompt relief, War Lords are brave. They think in : Also Forhan's corrects large units. They have high ideals of } oo Reta Nokes glory and conquest. They are willing sconder uholcone, to accept responsibility. There is noth- . hardier gums. It scien- ing too big for them to tackle. All | Teme tifically polishes teeth in they have to do is give the command, DE aan e “ Forward, march!” and the matter is You use it precisely since 1742 Fr=— begun, As simply as that was this as Sy Need pate: 8 White Horse : present war, biggest ofall wars initiat- 0 ninety agreeable.” ed, and it has been vigorously prose- has broken iia cuted for nearly three years. It was as oa Bireaiodage ‘has good a job at starting something as we « ing Forhan’s and i i E It a dentist immedi- and have seen in all history’s pages, But consul stil going to be brought to an end? ately. 's the rub. Evidently not by the i MRD In 30c ‘and 50c tubes War Lords. They appear to be no for- —_ = BBM in the United States, warder than at the beginning. The Send for Trial Tabe further they go the less control they We will send you five trial tubes on receipt of ten cents " Stuati in stamps, and, your drupgist's name and address, have over the situation. Sirhan Co. 202 Seth AL we Vark: The popular twentieth century adaze, comicbooks.com