Life, 1917-03-22 · page 35 of 38
Life — March 22, 1917 — page 35: what you’re looking at
What you’re looking at
This page is primarily **wartime advertising and filler content**, not political satire. The dominant feature is a Du Pont Fabrikoid advertisement exploiting **World War I leather shortages**. The ad argues that automobile upholstery consumes leather equivalent to 3 dozen pairs of shoes per vehicle, creating competition with shoe manufacturing. It urges car buyers to choose synthetic leather substitutes instead of genuine leather, framing this as patriotic conservation for "America's Dwindling Supply." The cartoon at bottom-left (captioned "A Fellow Feeling") appears unrelated—two figures in bread-and-milk poverty, likely a social commentary on economic hardship, though the specific reference is unclear. Other page content includes book reviews and a whiskey advertisement unrelated to the leather shortage theme. The overall message reflects genuine **WWI-era material rationing** concerns, using patriotic appeals to promote commercial products.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Save Shoe Leather Conserve America’s Dwindling Supply For its most Valuable Uses IHE world faces a leather famine. Tremendous demand and decreasing supply have caused an alarming scarcity. Sole leather has already sold for over a dollar a pound. Shoes have ad- vanced from 50% to 100% and shoe manufacturers predict that, without quick relief, 1917 leather shoes of good grade will sell for $15.00 to $20.00 a pair. The largest leather consuming industry is the shoe business. Automobile upholstery ranks next. Every automobile upholstered in leather takes leather enough to make 3 dozen pairs of shoes. Hence: Motor car buyers must soon decide which they will do without—leather in shoes or leather in automobiles. Du Pont Fabnikoid Motor Quality offers the best solution to the problem. More cars are now upholstered in it than in any other material. Those automobile makers still using split leather acknowledge to us that FIND HER it is inferior to Motor Quality Fabrikoid but they hesitate to adopt the latter for ING Ciee 2 VOLUMENO? fear some buyers may still think split (commonly sold as “genuine leather”) is better. When buying an automobile tell the dealer you prefer one upholstered —— | in Du Pont Fabrikoid, Motor Quality. You will get a more serviceable— | more lasting and more superior upholstery than split leather and will do your The Latest Books share in the conservation of leather. (Continued from page 493) west peeaies toot Many cars are already upholstered in Du Pont Motor Quality iota Lit ial ale eagles de Fabrikoid. You can get it on any car if you will ask for it. that has found its way between covers. NS are Write for names of makers using it ORINNE LOWE has based her . “Confessions of a Social Secretary " he (Harpers: $1.38) upon the actail exper DU PONT FABRIKOID COMPANY ences of a real follower of that demand- “Imi Ca which ing profession—presumably induced’ to Wilmington, Del.. Toronto, Can. on, and confidence by pledges of diplomatic gen- World's largest makers of leather substitutes B t easy eralization on the part of the confidants. st bid The pledges have been more than kept. — hand, Reading the book is likg going to a ehands. insetuereetome acre everyone. wears. com: | Tue pupils in a certain class in hygiene Worst so Unbeony delice In the depicted were told to set dowa on paper the rea- man of be ve idiocy and ennui may possibly : hy, is thelr opition, . author of recognize individual idiots by their wall BOs Oe On omretsmaHon was But to the happy outsider it-is all back- stairs whispers and monotony. Confes- sors ought to do their own confessing. J. B. Kerfoot. superior to burial. “Cremation is good,” wrote one little “because the person might be in a cover."—New York Times. Established 1788 America has knownl—and liked —this master blend since 1788. UXURIES | A FELLOW FEELING THEY ARE BOTH ON A BREAD-AND-MILK DIET comicbooks.com