Life, 1917-03-22 · page 36 of 38
Life — March 22, 1917 — page 36: what you’re looking at
What you’re looking at
This page combines editorial content with advertising. The main article critiques professional writers—arguing that because writing is now commonplace, professional writers are forced to produce so much work that they lack time to develop actual expertise or knowledge about their subjects. It's a pointed satire on the devaluation of the writing profession due to mass literacy and increased demand for content. The bulk of the page advertises *Vogue* fashion magazines and *Crème Yvette* dessert liqueur. The *Vogue* ad exploits fashion anxiety, suggesting that spending $2 on ten fashion issues will save readers $200 by preventing poor clothing purchases. This is early 20th-century consumer marketing targeting women's insecurity about appearing fashionable and "smart." The irony is striking: the page satirizes writers who write without knowledge, while simultaneously selling magazines and products based on manufactured consumer anxiety rather than genuine need.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LIFE: Whiters, WRITER is one who can use words to express ideas. He is assumed to have an adequate working vocabulary and the requisite skill to construct his sentences with euphony, neatness and precision, But merely because a man knows how to it doesn’t follow at all that he knows anything else. This is a common error. It persists, no doubt, from the early days when there were so few writers that none of them would dare to waste his time unless he had some im- portant idea to write about. But in these days, when everybody writes, the profession no longer carries distinction. The result is that those who write professionally are forced to write so much that they rarely have the time to get acquainted with what they are writing about. ' Do you know what silhouette you must adopt this spring —whether straight or barreled? In what material you are to be clad—whether jersey cloth or organdy or old-time foulard? And, most important of all, what color you are to wear—whether beige or blue—gay or somber? Consult the Spring and Summer Fashion Numbers of Vogue Would you be smart — attractive — individual — in your gowning this season? It’s quite simple. Take the first two dollars of your Spring and Summer dress allowance and invest it in the ten great Spring and Summer Fashion numbers of Vogue. Insure yourself against a wrong start. Begin with the number that finally determines the accepted mode of Spring, the PARIS OPENINGS NUMBER (ready now) YVETTE ( Pronounced Evet ) “For Smart Desserts” Creme Y vette is well known in far Russia, Germany, France and England; as well as in this country where it is served in every high class hotel and restaurant from New York to Frisco, You can duplicate favorite concoctions of famous chefs right in your home, for service at yout brid partic, luncheons of dinners. Try this simple dele cious sherbst— CREME YVETTE FRUIT SHERBET by Mr. Emile Joanny, Chef Patissier at Rector's Place two Nabisco Wafers in a sherbet glass, and fill glass with fruit salad (sliced oranges, bananas, apples and cherries). Serve cold with whipped cream with sufficient Créme Yvette in it to give a rich violet tinge and taste, | ‘on top. (Sond $150 tbl by Yancy ee a & tand wine dealers. Book of recipes by well. known chefs seat free. Write for it now! SHEFFIELD COMPANY 7th Ave. at 14th St., New York City In the next few months, during the very period when these Spring and Summer Fashion Numbers appear, you will be spending hundreds of dollars on the suits, hats, sports clothes, and accessories that you select. How many thousand times has Vogue said that the gown you buy and never wear is the really expensive gown? That hats, boots, gloves which | Summer Homes miss being exactly what you want are the ones you cannot afford? Ask any reset of Vogne and she will tell you that $2 invested now in Vogue wil nave you $ in your Spring gowning. \ 10 Numbers of Vogue for $2 Paris Openings April 1 The complete story of the Paris openings establishing the mode. | Smart Fashions for Limited Incomes April 15 First aid to the fashionable ‘woman of not unlimited means, Brides and May 1 palteent™’ Nite FSrthe betden? Travel May 15 Places in our own country well worth a visit at least. Summer Fashions = June 1 In the Country June 15 Society takes to sports and life in the open. Hot Weather Fashions July 1 The correct wardrobe for all outdoor sports, Hostess July 15 ‘The newest ideas in mid-sum- mer entertainments, London and Paris August 1 ‘What is, oi he bea Salen eee Children’s Fashions August 15 $2 Invested in Vogue A tiny fraction of your loss on a single ill-chosen hat or gown Will Save You $200 Consider, then, that by the simp act of mailing the coupon below The final showing of the aum- mer jes that wall be. Outfits for the infant and for the echool boy and girl, acasee Introductory Offer Coupon—VOGUE, 443 Fourth Avenue, New York City Pt 1d me, at your special introductory rete of $2, the nest 10 numbers of Vogue, beginning with the Paris Opes Nembet"tacloes nay cheues (money order oe cash) for iar (Canadien $305 ovcien SO) en Whe Parse “ Name Street. WILLIE THOMAS, DOES YoUR MOTHER KNOW YOU ARE LEARNING To SMOKE?” State “ NAW I WANT IT TO DEA SURPRI