Life, 1917-01-25 · page 37 of 40
Life — January 25, 1917 — page 37: what you’re looking at
What you’re looking at
**The Military Tactics Cartoon** (top left): Shows a man in military uniform presenting arms to a woman. The caption "Present Arms When in the Presence of Your Superior" is satirical wordplay—it treats the woman as a social superior to whom military deference is owed, playing on the era's gender dynamics where women of certain social standing commanded respectful behavior from men. **Page Content**: This is primarily **advertising and book reviews**, not political satire. The dominant content promotes Virginia Hot Springs as a health resort, emphasizing its therapeutic waters for ailments like gout and rheumatism—reflecting early 20th-century belief in "cure resorts." The text excerpt about Wall Street as a "barometer" is financial commentary: it argues that while Wall Street supposedly indicates economic conditions, it actually only reflects past data, not future predictions—a mild jab at financial prognostication. Other ads include Seatag Oysters, Dunlop Golf Balls, and Capewell horseshoe nails. The page reflects leisure and consumer culture of the prosperous pre-WWI era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘ight, sline, men, orce, and idur- | the sex. mpire w the id her makes many enter- 1 for- sctors. yr the been f the ilitary 1s and both igitive > give LESSON IN MILITARY TACTICS PRESENT ARMS WHEN IN THE PRESENCE OF YOUR SUPERIOR The Latest Books (Continued from page 148) Roosevelt and subsequently commanded Stefansson's flagship, the Karluk, which was crushed and sunk in the polar ice in 1913 after Stefansson himself had been separated from her. The survivors of the expedition were rescued after Bart- lett had walked hundreds of miles to and along the Siberian coast. ENRY IRVING DODGE'S “ Skin- ner’s Dress Suit” (Houghton Mifflin, $1.00) is one of the single- threaded fictions that are not even “woven.” A knot here and there sup- plies the need for difficulties to over- come. Skinner is a clerk with a small salary, a hand-grown bank account, and a cutaway coat. Circumstances trick him into the extravagance of evening clothes. Evening clothes lead him into self-asser- tion, Self-assertion leads him into part- nership and society. He is, in fact, that ornithological novelty, an ugly duckling in swallow-tails. And the moral, openly disclosed by his open-fronted apparel, is “don't be a mouch.” J. B. Kerfoot. on the half-shell, at the best Clubs, Hotels and markets. A blue tag on every shell guarantees their purity, freshness and original deep- sea flavor. IN YOUR OWN INTEREST tsk your horseshoer to use “The Capewell™ nail. the man who cares for your horses, “Capewell nail fone! find it pays. All shoers can af- ford to use Capewell nails vo don't tate to ask, To be sure it ts not cheapest regardless \HEAD Seairy but the best pail In the world pir price. AUCTION BRIDGE £22i%% 3 me he SECTION sO SeNOUL AGM MESURE A ea BL realy Vir imi, Hot primgs Spend the Winter Months at Virginia Hot Springs,the one spotin all America where “‘a cure” can be taken justas comfortably as in the Spring,Summer or Fall. ‘The inestimable benefits of the healing waters (natur- ally heated 106°) have won international recognition for Virginia Hot Springs as one of the world’s most famous resorts where the climate, scenic beauty and general surroundings are unsurpassed. The completely equipped modern Bath House, con- nected with the Hotel by an enclosed sunlighted viaduct—the Spout Bath, famous for Gout, Rheumatism, Nervous diseases, Sci- atica, etc.—the exceptional medical attention and the opportunity for absolute rest, materially enhance the value of “the cure.” Riding and driving over delightful mountain trails, Golfing on one of the sportiest courses in America and a variety of other sports give an added zest to outdoor recreation. The well known Homestead standard of equip- ment and service maintained throughout the year. The Homestead Book phically illustrates and describes the many charms of is ideal winter resort and fully dilates upon the thera- peutic values of the famous waters. Copies upon request. - Tis Virginia Hot Springs Our Barometrical Wall Street Wall Street is a financial barome- ter. It is a center to which the country looks for the establishment of price values—Henry Clews. RUE enough, but, as in the case of other barometers at which the public looks, it is unable to get any substantial information. Wall Street weather is like other weather. We can all tell what it was yesterday, but even the experts don't know what it will be to-morrow. DUNLOP GOLF BALLS for winter tourists F. you go South or West he sure that you, Thre finer BUNTON “Tuat pa” much better with these tamons British made balls which "are peerless ot distance and steadiness. DUNT OPS stand hard wear on dand greens bexatibally ‘or sale by Goll Professionals and Golf Chobe. ‘Try "EF" (medium) or “31