Life — January 25, 1917 — page 38: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

| Stop Wasting Gasaline | Money! Every mile you run your car jout the New Stromberg buretor means gasoline j) wast economy record on all kinds of cars proves it absolutely the most econom- ical for any car, And in speed, acceleration, easy starting and power tests it has broken world’s records. Send name, model and year of your car for information. Stromberg Motor Devices Co. Dept. 112 G4E, 25th St., } Chicage, Thoughts of a Thinker LL criticism is flattery, especially if it be public, and it is invariably found- ed upon vanity. The critic performs two offices: he advegtises you and depre- ciates himself. Nothing is more amus- ing, with a touch in it of pathos, than to sce a small man pick at a big one. His delusion that what he says is of im- portance never relaxes. I saw a man standing in a parlor the other evening talking philosophy, and it reminded me of a small boy who stood in that same room a few evenings previ- ous, shooting off parlor fireworks. Are there mental cannibals? I believe so. If four men who had spent their lives in reading the newspapers, talking prices and politics on trains and dipping into the magazines, should be cast adrift on a barren island, with plenty of food and water, their starving minds in a short time would fall on each other. It would be a case of “I am the cook and the captain bold.” We are all of us but speculators in the Stock Exchange of Time. We open up an account, with our minds and bodies as collateral, and most of us are trading upon a marg Our hearts are tickers recording the fluctuations in the market. And how we watch it during the closing hours! For Time, like the gambler's broker, always sells us out! “THE moving finger writes,” says Omar, “and, having writ, moves on,” but you are likely not to know what it has writ in Lire if you do not order your weekly copy in advance from your newsdealer. Dressing Well T isn’t absolutely essential to your happiness that you dress well. The essential thing is that you know how to dress well. Having learned the art, you are entitled to do as you please. To: emancipate yourself from the despotism .of clothes you must become their master. To become their master you must go through all the stages of dressing well until you are thoroughly familiar with the fact the art of dressing well emanates more from the tailor who makes the clothes than from the dummy that wears them. Armed with this knowledge, you never more stand in awe of a man because he wears a particular brand of hat or carries a particular kind of walking-stick. Consequently you feel that you are his peer, if not his superiér, and this feeling makes for happiness. VOGUE Will Raise its Price to $5 The present rate of $4 holds good until February 15th Owing to the tremendous increase in the cost of paper, labor and materials, Vogue—rather than lower its stand- ard of production in the slightest degree—will raise its | price on February 15th, from $4 a year to $5. Vogue is not an extravagance as mere fiction magazines are. It is an economy, rather. Its advance fashion infor- mation and authoritative advice insure you against “clothes mistakes” and save you many times its subscription price. $4 invested in Vogue atiny fraction of your loss on a single ill-chosen hat or gown will save you $400 The gown you buy and never wear is the really expensive gown. Gloves, boots, hats, that miss being exactly what you want are the ones that cost more than you can afford. Consider, then, that for $4—and $4 surely is a tiny frac- tion of your loss on a single ill-chosen hat or gown—you may have before you throughout the whole year this world-wide fashion authority, thereby insuring the correct- ness of your gowning and saving you from costly mistakes. 24 Issues for $4 Even at the $5 price, Vogue will continue to be the least costly per copy of all the American “‘class"* magazines appealing to people of taste. Vogue is published twice a month, giving you 24 issues a year, instead of the usual 12. Thus you spend $5 for 12 issues of Country Lift, or the International Studio; $4 for 12 issues of Century, Harper's or The Atlantic Monthly; but you spend at the rate of only $2.50 for every 12 issues of Vogue. And if you take advantage of this Last Chance Offer of $4 for a year of Vegue, 24 issues, you spend at the rate of only $2 for 12 issues of Vogue. VOGUE CONDE NAST, Publisher EDNA WOOLMAN CHASE, Editor E. 0. J. $4 Now—$5 Later Te ake advantage of this Last Chance Offer to secure Vogue at $4 a year, your order must be in the mail by midnight of February 15th; after that date, Vogue will cost you $5. Don't bother to send money now, unless you wish. Just fill in and send in the coupon. A bill will be sent you in due course. Last chance to enter your subscrip- tion at the $4 rate o/ ff / leads with leads will Th and | iat wond “f grim gazin of fr sas! wen comicbooks.com