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Life, 1917-01-25 · page 36 of 40

Life — January 25, 1917 — page 36: what you’re looking at

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Life — January 25, 1917 — page 36: Life, 1917-01-25

What you’re looking at

This page mixes advertisements with book promotion, reflecting WWI-era American interests. The ads (Cook's champagne, Carstairs rye) use patriotic "America First" messaging—emphasizing American products over European imports, a common wartime theme. The main content promotes Herbert Bayard Swope's book "Inside the German Empire" (1916), offering insider observations from someone with rare access to Kaiser Wilhelm's Germany. The accompanying questions ("Are the people starving?" "Have they lost heart?") reveal American anxiety about the war's impact on Germany's civilian population and morale. James W. Gerard, the American Ambassador to Germany, provided the foreword, lending diplomatic credibility. The book presents Germany as a unified, militarized society—both admiring its organizational efficiency while implicitly questioning its sustainability under wartime strain. This reflects American fascination with and concern about Germany during the later stages of WWI.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ExtraDry Champagne | EY «=©—- Seeing America First has been a delightful revelation to many Americans who used to think that they could attain travel enjoyment only by means of an ocean liner. Seetng the American label first has been fust as pleasant a sur- prise to many who used to think that superior champagne could reach them only via an ocean fretghter. So, all ‘round, America has come into her own, and hereafter, war or no war, people will see this American wine first. Sold Everywhere—Served Everywhere AMERICAN WINE COMPANY St. Louts. U, S.A, @ HER FIRST LOVE AFFAIR Mr. Whitridge 'O lose Frederick Whitridge out of New York. was fit to give us a premonition of what our feelings will be when we lose the Madison Square Garden. He was not ordinary, but picturesque and highly decorative in person, word and deportment, and we could very ill spare him. He was also useful, but that is not so much matter, because we have plenty of useful men left and more coming. But neither in being, nor in pro$pect, are there many gentlemen who are at all in Mr. Whit- ridge’s class as a municipal embellish- ment and entertainment. It was a pity, that the energies of a man, shaped by nature to be editor of the Evening Post, should ever have been diverted to the practice of law. He had a mind, and his natural calling was to speak it in public. When, by a lucky chance, he became receiver of a rail- road and began to write public letters and scold, he came, in a way, to his own. But one laments his wasted years devoted to mere law practices and things men do for a living. A Century Favorite Pure and mellow—the finest product of the dis- tiller’s art. ae Can Germany make peace now? If not now, when and how? How goes life inside Germany? In the towns, the cities, the country? Are the people back home starving? What do they eat, what does it cost? How is it distributed? Are the Germans losing heart? Have they had a change of heart? What do they think of each of their allies? Of their enemies? Of America? These and other questions are answered in INSIDE THE GERMAN EMPIRE IN THE THIRD YEAR OF THE WAR With a Foreword by James W. Gerard, ‘American Ambassador to Germany By HERBERT BAYARD SWOPE RECORD of observations and de- ductions in Germany during the latter months of 1916; the work of a trained American newspaper man who has just returned from the Kaiser's empire, after being accorded during his visit un- usual opportunities to see and study men an-t affairs. Mr. Swope’s book is a fascinating por- trayal of the workings of the most com- pletely organized society in the world. On its pages stand out the marvelous foresight, the almost perfect unity, the iron discipline, which make of seventy millions of men, women, and children a great battling force, whose vanguard is the German army and navy, but whose strength, courage, endur- ance, and confidence spring from all the people, irrespective of age, position or sex. For the first time in history an entire empire has been put in a state of siege, and how the manifold problems confronting Germany and her dependent allies have been met and solved makes an epic story. Mr. Swope shows that Germany is to-day a vast industrial and agricultural enter- prise whose goal is the safety, health and for- tunes of its millions of employees and directors. War is the cause and the justification for the “|many miracles of organization which have. been performed, but the results and effects of ‘the changes wrought will cut deep into civilized so- ciety, whatever the outcome of the military struggle may be. Implicit in the book are many tremendous and valuable lessons for this country—lessons both of things to do and things not to do. Mr. Swope adds a series of notes of fugitive impressions and random facts that help to give the story life, color and detail. 16 fall-page illustrations. Price $2.00 Get it from your bookseller to-day Published by THE CENTURY CO., New ¥: le coin AUC avcrios