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Life, 1916-12-07 · page 80 of 94

Life — December 7, 1916 — page 80: what you’re looking at

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Life — December 7, 1916 — page 80: Life, 1916-12-07

What you’re looking at

This page contains two main elements: **Left side:** A Marion-Handley automobile advertisement disguised as editorial content, emphasizing the car's quality and reasonable price ($1,475). The ad includes technical specifications and dealer locations. **Right side:** A serialized humorous story titled "Turning the Tables on Santa Claus" (continued from page 1032). The narrative depicts Santa Claus receiving gifts from fairy-tale figures (Mother Goose, St. Valentine, Cupid) at what appears to be a Christmas celebration. When a little girl arrives with flowers from "all the fairy godmothers" worldwide, Father Time promises to protect Santa, declaring "He's too valuable ever to lose." **The satire's point:** The story inverts traditional gift-giving by having mythical characters honor Santa rather than vice versa—a sentimental twist on the usual narrative. It's gentle, family-friendly humor typical of *Life* magazine's 1917 content. **Bottom:** A Listerine antiseptic advertisement. The page reflects early 20th-century advertising integration with editorial content.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

T MARION EFGANDILES ,|) tite tetate ons cia 1 THE SIX PRE-EMINENT you can look over at your leisure, sit- : ting up in bed. Motuer Goose: And I've knitted you this sweater. St. Vatentine: Accept this heart- shaped pipe. It’s the latest 1917 model. Curw: Here's a golden quiver and a complete set of arrows. You can make any pretty girl love you by just pointing an arrow at her— Cuorus: They all love him now. (Others press forward with their trib- utes.) Santa Ciaus (overcome): My dear friends, I never dreamed of this! I cannot speak! It is too much! (They press around him, forming a charming group. Suddenly there is another knocking at the door.) Who's that? Voice (faintly): It's me! = FatHer Time: Enter, friend. (A ° ° ° little girl enters. She carries in her We believe in your discernment hand @ bunch of flowers.) We believe that you, and the —Thiscar has a remarkably sound me- Lorrie Gta: Excusesmes pleases is Life, are peculiarly open to a capacity. It is perfectly appcinted. logical consideration of motor splendidiy finished, distinguished Littte Girt: Oh, there you are! I cars. in line and modeling. iwaysdaiewy i LI fi ; Not only has this car an abundance always Knew you were real. 2159. vee want * gu fas marie per- of Dower, adequate size, ‘and har- glad to see you. , in looks and in size tline—it se . . formance, 3 monious dutline—it has also a score | SANTA Ctats: And where did you ithi of iceties that show a as can be produced, within cer- touches and nic fine regard for detail and unstinting from? tain reasonable limits. You foe peserd for devel an have the inclination to pay as much People said this car could "tbe bit Lite Girt: I came from all the ‘tite price. Here it is—us wonder F . ‘rls i ; . ati price. Hereit leas wander. little boys and girls in the whole world. W ee! ba: as may be necessary to get such o 1 heelbase | car, but not more than thet. 4) Inch Tires |} You.many of you. will utimatelybur —_phetie denial would indicate You see, all our fairy godmothers told | ‘The Marion-Handley—Six Pre-em- inent—becauseit represents allthet _It is fully equipped in the finest man- us about the party you were to have, = bly desirable in @ motor car ner, and it inted dark olive green ef Six40 || SRADULSSRSESURaTingece, — Eaveoateshend teal and of course they couldn't very well 120 inch Wheatbave A big, handsome, luxurious car of pronounced leave us out, could they? Only we 4 loch Tires & individuality and personality. thought and we thought, and we 7 pase. Touring or 4 | THE MUTUAL MOTORS COMPANY, JACKSON, MICHIGAN couldn't think of a thing you wanted! $1275 | Special Marion-Handley Distributing Depots Given Below But they have sent me with these for- I none is near you, write for catalogue and local dtealer's address get-me-nots, and they all said: “ Thank dear old Santa Claus for all he has done for us, and may nothing ever happen to him.” Fatuer Time (setting her up in his ries be Oe oases lap): I'll take care of that, my dear, jaam, Mich.—Hedi never fear. He's too valuable ever to lose. And now, Mother Goose, do be- Toroote—Mutwal Motors, L1a A ‘ 2 Tales, O% —Purty Pattersoa Co. gin the festivities by telling us about ey, Freon Meter tale Co | that cow. I shall simply never get tired Faroese arty Rechonlenriies 2: tons. of hearing the way she jumped over the moon! Curtain Advertisement ME: DAN curipsTEIN, / L Ss T E R iN E Dealer in Second-Hand Affections, 8 a Fe Will be pleased to wait upon ThevSafe Antiseptic Ladies and Gentlemen having oa re | Prevents infection of cuts and. For sale, brand new or slightly worn. {3 wounds and. 1S a:beneficial refresh- aa Highest prices paid. anes Aca teet toca eae 5 agian ae | “ing lotion after shaving. Try it. », 1INh6 CLIP IC TAAAC Tice