Life, 1916-12-07 · page 79 of 94
Life — December 7, 1916 — page 79: what you’re looking at
What you’re looking at
This is a **Kerr Buckles and Belts advertisement**, not a political cartoon or satirical comic. It's a full-page product catalog showcasing various belt buckle designs from the Kerr company. The page displays approximately 8-10 different buckle styles (numbered models like 5172, 5187, 5188) paired with different strap materials (walrus leather, Russian calf, etc.). Each buckle features variations like "Plain," "Engine Turned," "Etched," and "HMD" finishes. The accompanying text positions these as luxury gifts for men of character, appealing to the high-end market through jewelers. Pricing ranges from $4.00 in sterling silver to $25.00+ in solid 14-karat gold. The decorative border and art deco styling are typical of early 20th-century magazine advertising. There is no satire or political commentary—this is straightforward luxury goods marketing aimed at affluent male consumers through elite jewelers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Buckle No, $172/2 Plain ‘Strap No. 60, Walrus Buckle No. 5172/2 AO. Engine Turned Strap No. 63,RussiaCalf’ Buckles and Belts Buckle No. $172/1 Etched Strap No. 63, Russta Calf! Buckle No. 5172 AH Engine Turned Strap No. 60, Walrus Buckle No. 5172 HMD Strap No, 63 Russia Calf Buckle No. 5187, Plain Strap No. 63, RussiaCalf Buckle No, §187AH | Engine Turned Strap No. 60, Walrus | Buckle No. 5187 HMD Strap No. 63 Russia Calf 08 SS 8 es 2 ee © 8 ee 2 2 ee Buckle No. 5188 Etched ‘Strap No. 66, Saddle Buckle No. 5172/5 Plain ‘Strap No. 63, RussiaCalf Buckle No. $172 AT Engine Turned Strap No. 60, Walrus Give him a Kerr Buckle and Belt--notice how quickly he puts it on—that he keeps it on and wears it every day, And well he might. for such a gift is a tribute to his character. The designs of the sterling silver or solid I4-ke gold buckles, their curved shape. their bull-dog grip, the ease with which they are released; the quality of the s the kind of men who wear them all are quite apart from the ordinary. and make Kerr Buckles and Belts a gift truly distinctive, The high-class jeweler, accustomed to dealing in fine metals and precious stones. is the only person who can sell you a Kerr Buckle and Belt Your jeweler can supply you with any design shown here. Should you order from him by mail, be sure to specify “Kerr,” give buckle and strap number and waist measure. In Sterling $4.00 and up: in solid 14-ke green or yellow gold. $25.00 and up. | 7” Sold by the : betterJewelers comicbooks.com