Life, 1916-12-07 · page 81 of 94
Life — December 7, 1916 — page 81: what you’re looking at
What you’re looking at
This is a **Christmas advertisement**, not political satire or cartoon commentary. The page promotes the Sonora phonograph as an ideal holiday gift. The content features: - **Product displays**: Multiple Sonora phonograph models shown in decorative frames, ranging from $45 to $1,000, with names like "Grand," "Baby Grand," "Elite," and "Imperial" - **Marketing claims**: Emphasizes superior sound quality, referencing a Panama Pacific Exposition jury that rated Sonora's tone highest among all phonographs - **Seasonal framing**: Holly and festive decorative borders position the product as perfect for Christmas giving - **Company details**: Lists the Sonora Phonograph Corporation's New York headquarters and demonstration locations in Boston and Philadelphia The advertising strategy appeals to wealthy consumers seeking luxury gifts. The "highest class talking machine in the world" slogan targets the affluent market willing to spend substantial sums on home entertainment technology—notable in an era before radio became standard household equipment.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
-CHRISTMAS LIFE- This Christmas—A Sonora! Son ORA is your pligrograpl—the perfect Christmas gift which gives years of pleasure. You will select Sonora because of the magnificent richness, the unmistakable accu- racy and the life-like naturalness of its sone. TRE INSTRUMENT OF QUALITY onara\ CLEAR AS A BELL HE only jury which heard and tested all the phonographs ex- hibited at the Panama Pacific Ex- Position recommended that the Sonora be given a marking for tone quality higher than that given to any other phonograph or talking machine. That’s why Sonora is invariably selected machine is guaranteed for one year. Learn about the Tone Control at the sound source, the Patented Sound Amplifier, the graceful ” design lines, the useful he convenient En- System, the long- s made Motor, etc. Sonora’ plays all types of’ disc when heard in comparison. Each” records perfectly, Send today for illustrated free booklet L-42 Ten unequalled models —$45, $60, $75, $100, $150, $175, $190, $225, $350, $1000 Sonora Phonograph Corporation George E. Brightson, President New York Executive Offices: 57 Reade St., N. Y. New York Demonstration Salons: BOSTON; 165 Tremont St. ile! gee, ore iret PHILADELPHIA: 1311 Walout St (Standard Arcade) If there is no Sonora dealer in your vicinity write us direct The Highest Class Talking Machine in the World comicbooks -CHRISTMAS LIFE- 1067