Life, 1916-12-07 · page 12 of 94
Life — December 7, 1916 — page 12: what you’re looking at
What you’re looking at
This page is primarily **advertisements and one editorial essay**, not political cartoons. **Content:** - **Universal American Sheffield Plate Electric** cooking devices dominate the left side—Christmas gift advertisements for teapots, percolators, and serving pieces - **Talbot Fishing Reel** advertisement ($50 casting reel) with a small illustration of a lone fisherman - **Faultless Pajamas** advertisement at bottom - **Right column**: An essay titled "Supplying a New Need" discusses a society for people who mind others' business—a humorous satirical piece about busybodies and the importance of minding one's own affairs, particularly regarding suburban versus city living The page reflects early 20th-century consumer culture and gentle social commentary about American manners and domestic life.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
‘CHRISTMAS LIFE- Electric The modern successor to the beauti- ful English Sheffield Plate of a cen- tury ago and the last word in elec- trical cooking devices. ch piece of UNIVERSAL Amer: ican-Sheffield Plate is electro silver plated on solid white nickel silver and embodies the many points of mechanical superiority, which have made the name UNIVERSAL, as spolied to household devices, known the world over. Christmas Gifts selected from among the various pieces of UNIVERSAL “American. Sheffield Plate are always gratefully received and never outwear their welgome in the home, They are treas- ured not alone for their beauty but also for their everyday service. UNIVERSAL — American - Plate is an exciusive UNIVE product and is not to be found in a other line of household appliances. On Sale at all good Stores. Write for Free Booklet. LANDERS, FRARY &CLARK 27 Commercial St. New Britain, Conn. Alone, alone, all, all alone, Alone on a wide, wide sea "— BUT—if this gentleman had subscribed to Lire before he sailed it would have followed him anywhere. ome metas $15.00, Your friend, who enjoys fishing, hopes, ‘‘some day,” to owna Talbot Casting the most highly prized posses- of great sportsmen everywhere. Ge é on spebet reels are of solid rman Silver with jewel bearings and ivory grasps. Th ‘edjusted eo precisely they apin in absolute silence areas accurate asa watch, For 25 years Talbot reels have been recog- nized as unequaled by tournament champions and suc- ceasful fishermen the world over. A Talbot reel makes a practical gift which Proves an object of pride and lasting appreciation. Have ame engraved and present in serviceable leather case, Bizteen models, various etzes, prices as tow as 8, ‘At leading dealers or sent prepaid from factory. Talbot Reel & Mig. Co., 315 E. 8th St., Kansas City, Mo. Supplying a New Need SOCIETY of people who are mind- ing other people's business has just been formed. Will you join? The crying need of such a society has long been evident, It is true that there are a number of people in this country who are minding other people's business ; but they are doing it only during the in- tervals when they are not engaged in pushing their own fortunes. By making it the main object of all our lives and putting it on a systematic basis, we shall lift our country up to heights of Anglo- Saxon ideals hitherto unsuspected. Among other courses of instruction are the following: Making other people do as you think they ought to. This is a general direc- tion and involves practice and acquired skill, persistence, loquacity and super- ciliousness. Above all things you must be supercilious. To be able to say, “ We could, of course, have gotten a car like yours if we had wanted to, but we thought it better to get one that we could rely upon,” depends entirely upon one’s sense of the fitness and efficiency of superciliousness, Almost anybody can mind anybody else's business and get some kind of @ result. But it looks easier than it actually is. You mustn't be such a bungler at it as to exasperate your neighbor to the pitch of his refusing to have anything more to do with you. Your plan is to keep him gently stirred up. It is a nice art. Minding other people's business can be divided into City and Suburban. It is much more difficult to mind other peo- ple’s business in the city than it is in the suburbs, In the city you can’t get at your neighbors properly. If you wish to take the thirty-third degree therefore, by all means, live in the suburbs. Your neigh- bor's garden, his house, his furniture, his wife, his servants, his auto and horse and all that is his are the raw material for the production of business-minding sterpieces, which, in the city, could only be produced under the most trying conditions. After joining our society, do not be discouraged if at first you make small progress. But if you should become too much discouraged, read for your inspiration the lives of our most promi: nent suffragettes, missionaries and pro- hibitionists. Minding other people's business will then soon become second nature. It will only remain for you to perfect your method under our admirable system of instruction. jama: SS FAULTLESS NIGHTWEAR meansorigin- ality in style, material, and manufacture at a price that gives maximum value to the wearer. E. ROSENFELD & CO., Baltimore and New York sure winners Comicbooks.com