Life, 1916-12-07 · page 13 of 94
Life — December 7, 1916 — page 13: what you’re looking at
What you’re looking at
This is primarily an advertisement for the Liberty Six automobile, priced at $1095. The ad highlights the car's innovative clutch pedal design—so responsive that it requires only one finger to disengage, reducing driver fatigue compared to competitors' vehicles requiring "over a ton" of pressure. The illustration shows a car's interior from above, demonstrating the light-touch clutch mechanism. The ad emphasizes exclusive Liberty features: the low-effort clutch, a two-finger gear shift, and superior braking. The copy argues these innovations make Liberty driving effortless and safer. This reflects early 1920s automotive marketing, when such mechanical refinements were genuinely novel selling points. The ad aims at buyers—particularly women, suggested by phrases like "wife"—seeking easier, more accessible driving experiences in an era when operating cars required significant physical effort.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
You ean depress the Liberty Clutch Pedal with one finger! Add to this an infallible emergency brake Can you do this on your car? It means that the weight of your foot as you sit is almost enough to depress the pedal of that clutch, which engages as your foot lifts at a pressure of over a ton—smoothly—surely—without a slip. Think what this one dominant Liberty feature means to you—to your wife—in the absence of fa- tigue ofa day’s motoring. It’s about a four pound push against the forty necessary in most cars. A feature included for your benefit — for your ease of driving. One of the many exc/ustve Liberty features which makes this owner’s car different from all others in ease of driving. Add to this a gear shift manipulated with two fingers—smooth—silent—sure—even from third to second at full speed. thrown with a short motion of one finger — for absolute safety no matter what the speed. That’s Liberty driving. And Liberty riding is seeing the car tracks with- out feeling Aaa along with an easy swing no matter what the road. The Liberty is so different in its new motoring standard that it is absolutely necessary to make the car prove these statements. If it does ét, you want it. LIBERTY MOTOR CAR COMPANY DETROIT New York, Colonia! Motors Chicago, Chicago Motor Car Co, 100, Liberty Motors Detroit, Strasburg-Miller Co. Philadelphia, Richwine-Haines Co, Los Angeles, Pacific Motors Corp, and In other principal cities. 6 eerie Cor and Four-Passenger Close Coupled FY¥we-Passen; Car, $1095, Detachable Sedan, $1295, Shopping Brougham, $2350, LIBERTY SIX $1099 comicbooks.com