Life — December 7, 1916 — page 11: what you’re looking at

What you’re looking at

# Analysis This page is primarily **advertising, not editorial content or satire**. It's a Christmas gift advertisement for "Onyx" brand silk hosiery, published by Emery-Beers Company in New York. The layout features an elegant woman in 1920s fashion alongside circular vignettes showcasing different hosiery styles (numbered N.E.4, N.E.5, B.V.8, N.E.12, N.E.13). The ornate border and decorative typography are typical of Art Deco design from this era. The ad's pitch: silk stockings were a coveted luxury gift that "every woman hopes for, expects, and delights in." The product emphasizes quality construction with the "Pointex" heel and variety in "fancy designs and plain colors." There is **no political satire or editorial commentary**—this is straightforward consumer marketing targeting Christmas shoppers.