Life, 1916-12-07 · page 11 of 94
Life — December 7, 1916 — page 11: what you’re looking at
What you’re looking at
This page is primarily **advertising, not editorial content or satire**. It's a Christmas gift advertisement for "Onyx" brand silk hosiery, published by Emery-Beers Company in New York. The layout features an elegant woman in 1920s fashion alongside circular vignettes showcasing different hosiery styles (numbered N.E.4, N.E.5, B.V.8, N.E.12, N.E.13). The ornate border and decorative typography are typical of Art Deco design from this era. The ad's pitch: silk stockings were a coveted luxury gift that "every woman hopes for, expects, and delights in." The product emphasizes quality construction with the "Pointex" heel and variety in "fancy designs and plain colors." There is **no political satire or editorial commentary**—this is straightforward consumer marketing targeting Christmas shoppers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
= Onyx’ Silk Flostery FOR CHRISTMAS The gift that every woman hopes for, expects, and delights in—silk hosiery. Give her a box of ‘‘Onyx.”’ The best stores throughout the country have full holi- day assortments of “Onyx” Silk Hosiery in fancy designs and plain colors ready for your selection NOW. The numbers illustrated are typical of the diversity of designs in ‘*Onyx’’ hand-embroidered silk hose—they are all made with the “‘ Pointex’”’ Heel. B.V/8—Rlack hose with clock NE/S—-Silver. Gold, Pink, effect in steel spangics and steel /, Nil rt $5.95 Oriental colores % f N.E/12-Silver, Gold. White, NE/S—Black, White, self-em: X y Pink, Sky, Nile, and contrasting broidered ..... $4.75 isa bac oti Oriental colors. $6.95 NE/4-Silver, Gold, Pink, Sky: A | A pA A re + 4 4 4 |4 + 4 + * A 4 A yy A x e Emery-Beers Company, Inc. 153 E. 24th St. sre iene Watiele Bovine of Lod & Tage comicbooks.com