Life, 1916-11-16 · page 29 of 46
Life — November 16, 1916 — page 29: what you’re looking at
What you’re looking at
This page is **primarily automobile advertising**, not political satire or editorial cartooning. It advertises the Studebaker "Fifty Horse Power Six Sedan" priced at $1,700. The image shows a silhouetted side-view of the car with passengers visible through windows, positioned against idealized pastoral and urban backdrop scenes. The accompanying text emphasizes the car's power, reliability, ease of control ("a woman can drive the touring sedan with perfect ease"), and luxury features. The phrase "Car of the Golden Chassis" appears to be Studebaker's marketing slogan. The ad notes the company has produced over 277,000 vehicles and maintains showrooms in multiple locations. **There is no satirical content here**—this is straightforward early-20th-century automotive marketing aimed at middle-to-upper-class buyers, emphasizing mechanical superiority and comfort as selling points.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
) d ‘OU naturally expect to obtain the essentials of luxury, comfort and convenience in any closed car regardless of price—because it is this added degree of comfort and luxury that paually prompts your purchase of a car of this type. But you have a right to expect more— Above all, in the Touring Sedan, you need power and reserve power. The Studebaker six-cylinder motor is noted for its power and no car excels it in this respect within hundreds of dollars of its price. It handles its 7-passenger, closed-car load with perfect ease in the deep snow of winter or on The Car of the the steep grade of the summer tour. The Studebaker control is easy and simple and so responsive to the slightest touch that a woman can drive the touring sedan with perfect case and safety. For your selection there are five options of in- terior finish in fine fabrics. There are three options in exterior finish and color. Your most careful inspection is invited. You will find one at the showroom of the local Studebaker dealer. Permanent exhibit of Studebaker cars in Marlborough- Blenheim Arcade, Boardwalk, Atlantic City, N. J. Golden Chassis STUDEBAKER Detroit, Michigan Address all correspondence to Detroit South Bend, Indiana Walkerville, Ontario MORE THAN 277,000 STUDEBAKER CARS PRODUCED AND SOLD comicbooks.com*