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Life, 1916-10-12 · page 35 of 44

Life — October 12, 1916 — page 35: what you’re looking at

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Life — October 12, 1916 — page 35: Life, 1916-10-12

What you’re looking at

This page contains satirical commentary alongside period advertisements, typical of Life's format. **"A Hint to Editors"** (left column) is the main satire—a biting critique of Southern defensiveness about racial issues. The author sarcastically suggests that Northern editors who question the South's "handling of the negro question" face fierce backlash. The sarcasm builds to absurdity: hoping Southern racial policies will "ultimately bring peace" and that segregation will persist even in the afterlife ("separate conveyances across the River Styx"). This mocks Southern claims of infallible racial wisdom. **The Alexander the Great advertisement** (right) uses historical anecdote to sell Gillette razors, claiming clean-shaven soldiers fight better—a WWI-era marketing angle. **"Our Leading Humorists"** lists public figures (Theodore Roosevelt, William Howard Taft, Josephus) as humorists, likely ironic given their serious political roles. The page reflects Life's satirical stance against Southern racial attitudes during the Progressive Era.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

ial Lgl LIE A HIGHBALL made with Cascade ij Pure Whisky wins the praise of gonnoisseurs and the approval of all for its rich, smooth mellowness. Orisinal Bottling Hes Old Gold Label GEO. A. DICKEL & CO., Distille: Nashville, Tenn. A Hint to Editors NY editor wishing to get into hot water can easi lo so by suggest ing that the South is capable of an occa- sional mistake in handling the negro question. The South prides itself on many things, but, most of all, it believes its attitude toward the negro to be in- spired, to partake of such a wonderfully inscrutable perfection that no man, espe- cially if he lives north of Mason and Dixon’s line, is wise enough to find a flaw in it. Some of the keenest and most con- scientious editors of the nation have ventured to suggest points here and there where the situation might be improved, but they were invariably reminded to keep off of subjects which they could know nothing about. Let us hope, there- fore, that the South will justify the su- preme reverence it shows for the course it has selected. Let us hope it will ulti- mately bring peace on earth, good will toward black and white men, and that we can all go to heaven together, but that Brother Charon will have foresight enough to provide separate conveyances across the River Styx. ALEXANDER the GREAT Ordered Shaving to Ensure VICTORY HORTLY before marching against Darius, Alexander the Great chanced to see a fragment | from a Babylonian bas-relief, depict- ing a victor holding an enemy by the beard while he put him to the sword. Immediately the great general or- dered his soldiers to shave, off their beards. The difficulty of shaving, during the succeeding campaigns, caused much grumbling and at times threatened revolts. In the world-war today clean shav- ing is ordered in practically all armies—for sanitary reasons and to expedite dressing of subsequent wounds, but largely on account of the bracing effect on the men. Onall fronts the man with a Gillette Safety Razor is said to be the most popular man in his squad. In almost every company from a dozen to fifty . Gillettes are owned and loaned about. ' The Gillette shave is quick and cool, safe and sanitary. It is velvet-smooth, no matter how wiry the beard or tender the skin. Adjust the handle for a light or a close shave. A keen, fresh blade is always ready. No stropping—no honing. Prices $5 to $50. Blades 50c. and $1 the packet. Dealers everywhere. GILLETTE SAFETY RAZOR CO. “Cuts and small wounds may | Our Leading Humorists HE following list of leading humor- ists of the United States, although be protected against in- fection by promptly Using __ scitiyepret is neverictes some what tentative and therefore subject to change upon the presentation of further convinci information Henry Ford. Theodore Roosevelt William Howard Taft. The Safe Antiseptic can, Josephus. comicbooks.com