ComicBooks.com Register / Loginit's free!

Life, 1916-10-12 · page 36 of 44

Life — October 12, 1916 — page 36: what you’re looking at

📖 Open the full issue in the page-flip reader →
Life — October 12, 1916 — page 36: Life, 1916-10-12

What you’re looking at

This page combines a satirical essay with period advertising. The essay critiques male hypocrisy: men publicly proclaim strict ethical codes while privately disregarding them, living a "single hypocrite" life rather than an honest double life. The advertisements reflect early 20th-century consumer culture—Beech-Nut peanut butter marketed to parents, Carmen Complexion Powder for women seeking "complexions like hers," the Knox Sport Coat, and the Biltmore restaurant. These ads use aspirational messaging and celebrity endorsement (Louise Hoff appears referenced in the powder ad). The page also includes a short story, "Appraisal," featuring a Black maid named Mollie whose dialect humor centers on her trusting her new husband "personally" but not with valuables—a joke exploiting period racial stereotypes. The closing cartoon joke involves tickets priced by quality. The content reflects 1920s attitudes: advertising's manipulative appeal, racial caricature as entertainment, and satirical commentary on middle-class moral pretense.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Man the Hypocrite MA’ is a poor, weak biological spec- imen. He spends his life making good resolutions and formulating strict ethical codes for the guidance of him- self and his fellows. These ethical codes, consisting in the main of restric- tions upon his pleasure, he shouts from | the house tops in the most public man- ner possible. Hardly does he utter them, however, than he-sets about in surreptitious ways to disregard them, Such is man. It is not so much that he leadeth a double but that he leadeth a single hypo- BILTMORE 43ed and 44th Sis and Madson Ave. Italian Sunken Gardens Fountains, flowers, music and tea rooms. MN The KNOX SPORT COAT A new and attractive Sport Coat by Knox. Both in design and fab- ric it is the perfect coat for motor- ing and all autumn and winter sports. The material is the wonderful Camels Hair Cloth manufactured exclusively for Knox by the Worumbo Mills. It is very soft. very warm and very light in weight. Made also into Polo Coats and in both mod- els in a variety of colors, KNOX NEW YORK FIFTH AVENUE at 40th STREET and through Knox Dealers everywhere Eaten on bread, crackers or toast BEECHNUT PEANUT BUTTER Each Will Feed Your Child the Same Amount of Strength, Heat and Energy Beech-Nut Bacon; Beech-N: Glass of Sandwich of | Full Cream Beech-Nut : Milk Peanut Butter IE MOTHERS AND FATHERS: BEECH-NUT PACKING COMPANY CANAJOHARIE, NEW YORK Makers of it Tomato Catsup; Beech-Nut Chil car's Sauce; Beech-Nut Musterd: rch Crabapple and Red Currant Jellies ib , Red Raspberry, Blackberry, Damson Plum and = Beech-Nut Orange and Grape Fruit Marmaledes; Cherry Preserve; Beech-Not Chewing Gum, Miots, Cloves and Wintergreens | ASK YOUR DEALER Sauce; —fine on saltines. Appraisal XE morning, Mollie, the colored maid, appeared before her mistress, carrying, folded in a handkerchief, a five-dollar gold piece and all her earthiy possessions in the way of jewelry, This package she proffered her mis tress, with the request that Miss Sallie take it for safe keeping. “Why, Mollie! exclaimed the mis- COMPLEXION | Like Hers }]: ‘imply do what Lovise Hoff and other fs- mous ‘do, whose complexions are ice—use Car eames ernie upenras: xe Complexion Powder White, Pink, Fleah, Cream—S#c Everywhere Staff Miler Co., 621 08¥e St., St. Locis, Mo, tress in surprise. “Are you going away?” “Naw'm, I ain’ goin’ nowheres,” Mol- lie declared,“ But me an’ Jim Harris we wuz married this mawnin’. Yas'm. Jim, he’s a new nigger in town, You don’ know nothin’ "bout him, Miss Sallic I don’ know nothin’ ‘bout him myself He's er stranger to me.” Miss Sallie glanced severely at the little package of jewelry. “But, Mollie,” she demanded, “don’t you trust him?” “Yas'm,” replied Mollie, unrufited “Cose I trus’ him, personally—but not wid ma_ valuables.” “Tm awfully sorry that my engage ments prevent my attending your cha | concert, but T shall be with you in spirit. “Splendid! And where would you like your spirit to sit? I have tickets here for half a dollar, a dollar and two dollars.” —Garaovle.