Life, 1916-10-12 · page 34 of 44
Life — October 12, 1916 — page 34: what you’re looking at
What you’re looking at
This page is primarily **advertising** with minimal editorial content. The main advertisements are: 1. **Packer's Tar Soap**: A hair care product claiming to prevent hair loss through proper shampooing. The pitch targets vanity—"carelessness destroys more hair than age," but proper care brings out "natural coloring." 2. **Havone Cigarette Case**: A luxury silver or gold case designed to present cigarettes elegantly. The copy plays on social etiquette—the phrase "Have one?" was a common friendly gesture, but previously awkward to execute neatly. This product solves that problem. 3. **Philosophical poem** by Edmund J. Kiefer titled "The Millennium Will Come": Idealistic verse about when rulers serve subjects, the rich stop exploiting society, and the golden rule prevails—satirizing the gap between Christian ideals and actual human behavior. 4. **Small cartoon**: A frog courting a female frog, having subscribed to *Life* magazine in advance as a courtship gift—a whimsical endorsement of the magazine itself. The page reflects early 20th-century consumer culture and genteel social conventions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Stop Carelessness! Save Hair! Carelessness destroys more hair than age. Care, on the other hand, means beauty to many unpromising heads of hair. The refreshing, puri- fying pine-lather of Packer’s Tar Soap has a helpful effect on the hair and scalp from the very first use. After each shampoo you will notice the new beauty of xatural coloring brought out. Continued shampoo- ing with Packer’s is the kind of care that tends toward permanent hair- health. Send 10c for sample cake. Write for our Manual, “The Hair and Seal; Modern Care of prac- 1 information, free on request. Packer's Tar So “Pure as the Pines” Packer's Liquid Tar Soap cleanses the hair and scalp de- lightfully. Delicately perfumed. Liberal sample bottle 10¢. THE PACKER MFG. CO. 81 Fulton St. ANY a warm friendship has been opened with the classic phrase, “Have One.” But until the Havone Cigarette Case was invented, there was always more or less difficulty in getting one. The Havone Cigarette Case carries each cigarette in its own compart- ment—straight-up, clean, inviting and easy to get at. No mussedor broken cigarettes—no fumbling when taking a cigarette from the case. The Havone is as easily filled as an ordinary case. Havone Cases are made in heavy Silver- plate, in Solid Sterling, and 14 K Gold. The silver-plated cases at $5 are especially popular. If your dealer hasn’t stocked up on the HAVONE, send us $5 and we will mail you one direct — either plain finished, or with monogram spot, of one of the all-over patterns. At any rate, send us your name on a post-card for one of our handsome catalogues. HAVONE CORPORATION, Dept. C, 21-23 Maiden Lane, New York The Millennium Will Come HEN rulers have learned to sacri- fice personal ambition for the lives and happiness of their sub- jects. When the rich cease to extort the com- munity for the necessities of life. When patriotism inspires the maker of laws and the subject of laws. When the strong help the weak. When everyone’s motto is: “Do unto others as you would have others do unto you.” When history ceases to repeat itself. Edmund J. Kiefer. HE frog who would a-wooing go sa wise little batrachian. He ordered Lire. ix advance from his newsdealer, so that he would be sure to have an acceptable offering for the object of his affections. “MEAVENS, EMMA! 1 DO Wisi You'D TAKE TIME TO STOOP A LITTLE WHEN YoU EMBRACE ME.” No diregathert No dirt-gathe: bles. SOc attached— gray or tan— all Dealers Send 30s to Spriny Step, 106 Federal Street, Boston, and get 2 packs of Tally-ho Quality Playing Cards that would cost so for it GEO.