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Life, 1916-08-31 · page 29 of 34

Life — August 31, 1916 — page 29: what you’re looking at

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Life — August 31, 1916 — page 29: Life, 1916-08-31

What you’re looking at

This page is primarily a **government financial advertisement**, not satire. During World War I (the document is dated 1916), the British government solicited loans from overseas British citizens through Exchequer Bonds. The advertisement appeals to patriotic duty: Britons abroad should lend money "to their Country" because "it is every Briton's duty" and investment helps "win the War." It emphasizes the bonds' safety—capital and interest are guaranteed by the Consolidated Fund of the United Kingdom—and tax advantages for non-resident investors. The "USE THIS FORM" section at bottom is an actual subscription form for purchasing 5% Exchequer Bonds, redeemable October 1919 or 1921 at £100 per cent. The historical context: Britain urgently needed wartime financing and appealed to its far-flung imperial population as a patriotic investment opportunity.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

To Britons Overseas. ABRIDGED PROSPECTUS EXCHEQUER BONDS Per Acts 29 Vict. c. 25; $2 Vict. c. Geo. V, ¢. 24. fom Interest from the dete sf gerehese at cent. annum, ral Fes the Bth April and the Sth October: Repayal at Par on:—1. Sth October, 1919. 2, Buh October, 1921. Price of lesue fixed by His Majesty's Treasury at £100 per cent. THE GOVERNOR Ano COMPANY or THe BANK OF ENGLAND are authorized by the Lords Com- missioners of His Majesty's Treasury to receive on the 2nd June, 1916, and thereafter until further notice, applications for Exchequer Bonds as above. The Principal and Interest of the Bonds are chargeable on the Consolidated Fund of the United Kingdom. The Bonds will be issued in denominations ot £100, £200, £500, £1,000 and £5,000, and will bear interest at £5 per cent. per annum, payable half- yearly by coupon, the first coupon on each Bond representing interest from the date upon which payment for the Bond is made until the next succeeding day on which a half-yearly payment of interest is due. In the event of future loans (other than issues made abroad or issues of Exchequer Bond: Bills, or similar short-dated securities) Government for the ‘War, Bonds of this issue will be accepted, together with all undue the equivalent of cash to the amount value for the purpose of subscription to any such loan. Interest accrued to the date of the surrender of a Bond will be paid in cai The interest payable from time totime in re- spect of Bonds of this issue will be exempt from British Income Tax, present or future,ifit is shown in the manner directed by the Treasury that the Bonds are in the beneficial ownership of a person who is not ordinarily resident in the United King- dom of Great Britain and Ireland. Bonds of this issue and the interest payable from time to time in respect thereof are exempt from all British taxation, present or future, if tt is shown in like manner that they are In the bene- ficial ownership of a person who is neither domi- ciled nor ordinarily resident in the United King- dom. ‘Where a Bond belongs to such a holder, the relative Coupons will be paid without deduction for Income Tax, or other taxes, if accompanied by a declaration of ownership in such form as may be required by the Treasury. Every application must specify whether the Bonds applied for are to be repayable on the Sth October, 1919, or on the Sth October, 1921. Two Forms of Application must be used where Bonds ofeach maturity are required, Bonds of thi ¢ (Ex thefirst Coupon, which will be for interest in respect of a broken period), may be lodged for registration in the books of the k of England on payment ofa fee ofone shilling per Bond. Applicants who intend to register their holdings forthwith should notify the fact on the Form of Application in which case they will not be required to take delivery of the actual Bonds or to pay the fee for Registration. Bonds may be registered in either of the fol lowing forms, viz:— 1, Registered 53 Exchequer Bonds, 1919 or 1921, Transferable in the Bank Transfer Books: 2 Registered Si Exchequer Bonds, 1919 or 1821, Transferable by Deed. Dividends on jstered Bonds will be paid without deduction of Income Tax in all cases. Holdings of Registered Bonds, which will be transferablein any sums which are multiples of £5, may be re-converted at any time in whole orin part (in multiples of £100) into Bonds to Bearer with Coupons attached, such re-conversion being effected by means of a transfer executed under the provisions ordinarily applying to the transfer of Government Stocks. In case of registration the first Coupon, for foterest in respect of the broken period, will b detached before Bonds are registered. Such Cot ons may, however, be left in the custody of the Bank, in which case a cheque for the amount of the interest payable will be forwarded when due to the Holder, or, in the case of a joint holding, to the first Holder, in whose name the Bonds are origi- nally registered, Subsequent dividends on regis- tered holdings will be paid by warrants which will be transmitted by post. Why Britons Overseas should lend their money to their Country. 1. Because it is every Briton’s duty and privilege to do so whether he is at home or abroad. 2. Because you will be helping your country to win the War. 3- Because it is the one way in which you can fight. If you cannot fight for your country you can make your money fight for you. 4. Because it is a sound investment. If you invest in 5% Exchequer Bonds your money will be absolutely safe. Capital and interest alike are charged on the Consolidated Fund of the United Kingdom. If the investor in Exchequer Bonds is resident abroad no British Income Tax whatever is payable. The holder is guaranteed repayment in full on October 5th, 1919, or October 5th, 1921, according to the series which he selects, and these Bonds will be accepted as cash at par in subscribing for a new War Loan. Bankers will advance money on the security of Exchequer Bonds. Trustees can hold Exchequer Bonds if registered. The Bonds will be issued in denominations of £100, £200, £500, £1,000 and £5,000 according to the wishes of the purchaser. Further application forms can be obtained from any British Consul. USE THIS FORM 5% EXCHEQUER BONDS Bearing Interest at £5 per Cent. per Annum, payable balf-yearty, Repayable at Par on the Sth October, 1919, or the Sth Oct., 1921. PRICE OF ISSUE——-£100 PER CENT. TO THE GOVERNOR AND COMPANY OF THE BANK OF ENGLAND, LONDON, ENGLAND, In terms of the Prospectus dated the 27th May, 1916, I|we hereby apply for (a) £.. pounds, of the above-mentioned Bonds repayable on the sth October, 2 put (insert here either “1919 of “1921.") The sum of (b) £...........-. being the amount of the required payment (namely £100 for every £100 of Bonds applied for), is enclosed herewith. Strike out this Clauseif | 4 (©) Bonds to Bearer) -y_intend to register (d) as arerequired. | We “Transferable ia the Bank Transfer Books” the Bonds allotted in “Traaslerable by Deed” respect of this application. * Strike out top or bottom line. Signature rer ignature WRITE pieTineTEy? ‘ame in full Address . (a) Applications must be for not less than £100, and must be for multiples of £100, (b) In order to avoid delay and consequent loss of interest, all remittances should be payable in sterling in London. Applications may be forwarded through a Banker or Broker as well as direct to the Hank of England. If application is made direct to the Bank of England, drafts should be drawn in favour of the" Bank of England.” (c) Applicants who desire to have Bonds forwarded by post must themselves effect any insurance that may lesired. (d) Where the intention is to register Bonds, the necessary form of Request for Registration will be for- warded by post for signature by the ‘Applicant. comicbooks.com