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Life, 1916-08-31 · page 30 of 34

Life — August 31, 1916 — page 30: what you’re looking at

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Life — August 31, 1916 — page 30: Life, 1916-08-31

What you’re looking at

This page contains several short humorous anecdotes typical of early 20th-century American satire: **"Intensive Farming"** mocks wealthy urbanites buying up rural land. A farmer jokes he's maximized profit by selling quarry rights, renting the surface as a golf course, and hoping to lease the airspace to wireless companies—satirizing the absurdity of treating land as purely commercial real estate rather than agricultural. **"Too Youthful"** ridicules nouveau riche parvenus (newly wealthy people) who commission fake ancestry paintings. The joke: the artist accidentally painted the man's "great-grandfather" looking younger than the client himself, exposing the fraud. **"A Master of Proportions"** presents a child's innocent theological logic: when asked what's unique about Moses's burning bush, a Brooklyn boy answers it "burned up" but "didn't burn down"—technically correct but missing the theological point that it burned without being consumed. **"Utility Before Beauty"** is a brief commuter joke about Norfolk jackets' practical belt pockets. The page is mostly advertisements for Construction Bond paper and includes a classical Prometheus illustration. The humor reflects genteel, middle-class concerns about social pretension and modern commercial culture.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

¢ _S3AuT SCISSORS (2) Aut NuLLus r Intensive Farming “How's farming?” “Fine. You know that abandoned farm I picked up?” “That prompted my question.” “T sold quarry rights to one crowd and rented the surface as golf links. Now if I can lease the air to some wire- less company I'll have about everything under cultivation, Who says intensive farming doesn’t pay?” —Louisville Courier-Journal. Too Youthful Artist (to parvenu): There you are, sir! I've painted you a full line of an- cestors, and I'll warrant you that none will know they are not genuine. This is your father, that your grandfather, this your great-grandfather, and— Parvenu: Hold on! Good heavens, man, you've made my great-grandfather a much younger-looking man than I am! —Tit-Bits, PROMETHEUS, CHAINED TO A ROCK, 18 ATTACKED BY A VULTURE WHO PREYS UPON HIS LIVER A Master of Proportions An eager young teacher was review- ing the Sunday-school lesson in a mis- sion church in Brooklyn. The subject was Moses and the bush that burned without being consumed. The boys of ten or twelve had been greatly inter- ested in the story, and were now eager to expose their knowledge. Answers fol- lowed her question with the rapidity of a machine gun. “ Now, Harry, it’s your turn,” “Yessum,” was the confident answer. “Tell me what there was about this burning bush that was different from any bushes that have burned since.” The boy knew—you could tell from the snapping of his eyes—but he paused to formulate his words. “ Why, ma’am, you see this here bush it burned up—but it didn't burn dow The teacher could not have explained it better herself. —Youth’s Companion, Utility Before Beauty like a Norfolk jacket?” said the commuter, “the belt is so handy to hang small packages on.’ Louisville Courier-Journal Lire is published every Thursday, simultaneously in the United States, Great Britain, Canada and British Possessions. $5.00 a year in advance. Additional age to foreign countries in the Postal Union, $1.05 a year; to Canada, 52 cents. rent copies, to cents. Back numbers, after three months from date of publ asicents. issues prior to i9to out of prin we The text and illustrations in Live are copyrighted. For Reprint Rights in Great Britain opply to Live, Rolls House, Breams Buildings, Fetter Lane, London, E. C., England. CONSTRUCTION pet by, Quality Paper for siness Stationery N spite of the difficulty of securing high grade materials for paper making, the quality of Construction Bond has been rigidly maintained. It is now more than ever before the standard paper for high class business stationery—backed by the recom- mendation of the most competent manu- facturing stationers in the 216 principal cities of North America. Write us on your business letterhead for specimens of fine business stationery pro- duced on Construction Bond and the names of the concerns in your locality who can supply you. W. E. WROE & CO. 200 E. Illinois Street, CHICAGO, ILL. in Great Britain and may be obtained from boc Live is for sale by all newsdeale The, foreign trade supplied fr Hers in all the principal cities in the world. tve’s London Office, Rolls House, Breams Buildings, Londo: . No contribution will be returned unless accompanied by ‘stamped and addreuct envelope, Live does not hold itself responsible for the loss or non-return of wnse licited contributions. Prompt notification should be sent by subscribers of any change of address. NEAR Mth STREET EO, YOU SAID WE WERE GOING TO VISIT THE GHETTO TO- MORKOW.' “$0.1 DID, MY DEAR, BUT ACCORDI YORK ' WE ARE NOW ON FIFTH AVENU: 0 THIS ‘GUIDE TO NEW