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Life, 1916-08-10 · page 3 of 38

Life — August 10, 1916 — page 3: what you’re looking at

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Life — August 10, 1916 — page 3: Life, 1916-08-10

What you’re looking at

This page is primarily **advertising**, not satire. The right side contains a full-page Gargoyle Mobiloils advertisement promoting their "E" grade motor oil for Ford automobiles, emphasizing reduced carbon buildup and engine overheating. The left side features unrelated content: a satirical piece titled "P.H." mocking professional humorists. The cartoon depicts a caricatured man in formal dress, labeled as seeing "professional humorists" as troubled individuals who accumulate problems to fuel their comedy. The accompanying text humorously suggests that successful humorists profit from their misfortunes—the more troubles they experience, the more material they generate. This is era-typical **mixed editorial and advertising content** from a magazine page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

P. H. SFE the professional humorist! He starts out in life with a glad and joyous disposition, care-free and enthusiastic; and this keeps up until his vein runs out. Then, in order to renew it, he ac- cumulates trouble. The more trouble that a professional humorist has in the background, the better able he is to write. Trouble, indeed, is his stock in trade. He lives upon contrast. His only justi- fication is to take himself seriously. The more seriously he takes himself, the more humorous he appears to the rest of the world, This is the secret of his success, To be a professional humorist, there- fore, always be sad. The sadder you are, the more money you can make. Sometimes he forgets to be sad and cherishes the delusion that he has “ ar- rived,” Then somebody gives him a hard jolt, and he goes back to his gloom. The motto of a professional humor- ist should be: “T may not have all the trouble in the world, but at least I make the most of what I have.” Back-Acting Innovations (OMEN have come along in the direction of independence and con- trol of life; there is no doubt of that. No influences have done more to bring them along than religion and temperance. Women have been the mainstay of the churches, and they have been very much more temperate than the men. They have neglected the consolations of tobacco almost en- tirely and have been very much less Prone than men to indiscretions with alcohol. For Fords Less Carbon — Less Heat VERY make of automobile has its operating problems. Among Ford owners two such problems are: Carbon troubles and Overheating. Of course every petroleum-base lubricant in burning must leave a carbon residue. But carbon residues are of three kinds. The first—which “cakes” hard on spark-plugs, piston-heads and valves—is the most troublesome. The second—also troublesome— is an adhesive, sticky or “ gummy ” carbon, which causes piston rings to s . ing Oil System The high standing of Gargoyle Mobiloil “E” among Ford owners is due to two things: (1) Its light carbon ash. In body Gargoyle Mobiloil * $ scientifically correct for the Ford piston clearance. If the oil-level is correct, Gargoyle Mobiloil “E” does not work past the piston rings into the combustion chambers in excess quantities. Thus troublesome carbon deposit, so com- mon on incorrectly lubricated Ford cars, is avoided. The slight carbon residue from Gargoyle Mobiloil “E” is a light, dry ash. It expels nat- urally through the exhaust. (2) Its quality enables Gargoyle Mobiloil “E” to withstand the high heat in the Ford combustion cham- bers. The correctness of the body as- stick in their re with resultant loss of power and also interferes with valve action. The third variety of carbon resi- due forms in a light, dry ash. This light ash is expelled through the ex- haust by the natural action of the engine. Small Bearin Fed by Spl. sures complete distribution through the Splash Circulating Lubricating System of Ford cars. Complete protection to all moving parts re- sults, Friction-heat is reduced to a minimus, Ford owners who use Gargoyle Mobiloil “E” avoid trouble from overheated motors in summer. Gargoyle Mobiloil ‘‘E’’— An 80c Demonstration It will cost you less than 8oc to fill your Ford crank-case to the proper oil-level with Gargoyle Mo- biloil “E.”— And that trial’ amount will demonstrate its benefits in the way of — (1) Lower cost per mile for oil (2) Lower cost per mile for gasoline (3) No troublesome carbon (4) Lessened tendency to overheating (3) Full power—particularly on the hills oMBSOe Mobiloils A grade for cach type of motor In buying Gargoyle Mobiloil “E” from your dealer, ii is safest to purchase in original packages. Look for the red Gargoyle on the container. For information, kindly address any inquiry to our nearest office. VACUUM OIL COMPANY, Specialists in the manufacture of machinery. Obtainable everywhere in the world. every class of : Detroit New York Domestic Branches: eeuce Uicage. Rochester, N. Y., U. S. A. high-grade lubricants for Philadelphia Mianeapotis Indianapolis Pietsiored Kansas City, Kan. comicbooks.com