Life, 1916-08-10 · page 4 of 38
Life — August 10, 1916 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine itself**, not political satire. The cartoon titled "Tuesday Morning" shows a large grinning face (likely personifying Life magazine) surrounded by hamburgers, holding a copy of Life magazine. The accompanying text uses playful metaphors to promote subscriptions: "A Life in the hand is worth two in the news-stand rush" (playing on "a bird in the hand"), emphasizing that regular subscription ensures you won't miss issues. Other slogans highlight Life's value and popularity ("great to about a million little men and women"). The bottom section advertises subscription rates ($5.00 yearly for U.S., $5.52 Canadian, $6.04 foreign) and includes a brief note about "Justice to Josephus" regarding someone named Josephus and Navy Secretary business—too vague to interpret without additional context.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TUESDAY MORNING Q Life fit the hand ts worth two in the news-stand rush. Mnce a regular subscriber, always a regular subscriber. Better three months of Life at one dollar* thaw a cycle of magazine display. This little Life ig great to about a million little men and ‘women, One swallow does not make a summer, but one dollar in: bested in Life makes a summer successful. When pou are sure to see Life at tts best—ebery Cuesday, Special & Offer ” Enclosed find One Dol lar (Canadian $1.13, Foreign $1.26). “Send Lire for three months to Justice to Josephus. Lire will shortly issue a Josephus Daniels Number. Our genial Secre- tary of the Navy has been so ridi- Open only to new subscribers; no sub- culed that we feel justice should be a scriptions renewed at this rate. done to him. Coming—the great y LIFE, 17 West 31st Street, New York. 46 Daniels come to judgment Number. Z “One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.)