Life — August 10, 1916 — page 2: what you’re looking at

What you’re looking at

# Analysis This is primarily a **Coca-Cola advertisement**, not political satire. It appears in *Life* magazine and depicts two well-dressed figures playing golf on the 19th hole (a golf course bar/clubhouse). The ad's appeal targets affluent golfers by suggesting Coca-Cola is an essential luxury during leisure activities. The tagline "One of the great enjoyments of golf is the bottle or glass of Coca-Cola that awaits you at the 19th hole" explicitly links the product to upper-class recreation. The early 20th-century illustration style, formal attire, and golf setting reflect period assumptions about aspirational consumer behavior. There is no political commentary—this is straightforward lifestyle advertising designed to associate Coca-Cola with leisure, refinement, and social status.