Life, 1916-07-27 · page 29 of 32
Life — July 27, 1916 — page 29: what you’re looking at
What you’re looking at
This page is primarily **advertising** with a small book review section. The main content includes: **Book Review (top left):** A brief critical discussion of recent novels, including commentary on how modern literature obsesses over "sex as the universal scapegoat." The reviewer notes that hunting during wartime doesn't necessarily indicate cowardice—a reference to World War I combat debates. **Advertisements:** - **Crème Yvette** (left): A dessert product marketed to "smart" hostesses as more distinctive than ordinary ices - **Kodak 2C Autographic Jr. Camera** (center/right): Promoting a new elongated film format (2⅞ x 4⅜ inches) as superior to previous square formats for landscapes and portraits - **Morley Phone** (bottom right): A telephone device for the deaf, emphasizing accessibility There are **no political cartoons** on this page. The content reflects early 20th-century consumer culture and wartime social attitudes, with advertising targeting middle-to-upper-class readers.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
e and turn with and The Latest Books (Continued from page 155) (Holt, $1.35) is the old story of a girl disappointed in love and making a love- less marriage of pique in consequence, who ends by falling madly in love with “the father of her child.” It is clean- minded to the point of idealism. But it, too, is obsessed with the idea of “sex” as the universal scape-goat. It is also, however, full of a healthfully exuberant joy in obserying life. NE thing more about the war. We have come to understand that a man isn’t necessarily a coward who hunts a YVETTE (Pronounced E-vet ) , “re P ‘ “For Smart Desserts For hot weather luncheons and dinners—an ice or frozen dessert a la Créme Yvette! More and more successful hostesses are serving it. It is so much more orginal and distinctive than the usual flat, insipid ices. Creme Yvette sherbets, charlottes, frozen jellies and ices, are dainty—refresh- ing—appealing! Violet in tinge and taste, there are no other des- setts like Creme Yvette kind. Créme Yvette is sold at 80c and $1.50 per bottle, at fancy grocers and wine dealers. Book of signed recipes by famous chefs sent free. Write for it now. SHEFFIELD COMPANY 7th Ave. at 14th Street New York, N. Y. A new Kodak in a new size Pictures 27 x 4% The 2GE Autographic Kodak Jr. Just as surely as the 3A (post card size) picture displaced the 4 x 5, this 2¢ will displace the 3% x 414. The elongated shape, used hor- izontally is better for landscapes—it doesn’t waste film on sky and foreground. It is better for portraits when used vertically for it gives the high, narrow picture. It grves more picture for the area than is usually possible in a square—and the shape of the picture is far more pleasing. And this elongated shape in the picture makes possible a slim, thin, easily pocketed camera. The 2C Autographic Kodak Junior has a capacity of ten exposures without reloading, it has the Kodak Ball Bearing shutter with cable release, working at speeds of 1/25, 1/50 and 1/100 of a second and of course the usual ‘‘ bulb '’ and time actions. The camera has brilliant revers- ible finder, two tripod sockets, black leather bellows, is covered with fine grain leather, is well made and beautifully finished. It is furnished with a choice of lens equipment as listed below. THE PRICE. No, 2C Autographic Kodak Jr., meniscus achromatic lens, . $12.¢9 Ditto, with Rapid Rectilinear lens, . . . ‘ 14.00 Ditto, with Kodak Anastigmat lens, f. 772 . . 19,00 All Dealers’. EASTMAN KODAK CO., Rocuester, N. Y., The Kodak City. us dodge, quite openly, when we sec a book about “One Hundred Best Books ” coming our way. But if you meet a little leona precorapotl . nese book with that title by John Cowper wed by anyone, young or old. Powys (Shaw, 75 cents) don't dodge, but The Morley Phone fo te pick it up. Mr. Powys is a hedonist DEAF (which sounds awful, but isn't) and not into the: coca erhal: gloss: one‘ a high-brow (which sounds awful and is) the ryes. Write For Free Booklet about books. And this is just a list of ees eee ae the books he has gotten most joy out of of dratness:tellshow and 5 A why the MORLEY PHONE reading. And it tells why in a few words. fords reel, Over savarter don Od And half of the authors’ names are THE MORLEY CO., Dept. 770, Perry Bldg., Phila. moderns. J.B. Kerfoot. dug-out during shell-fire. And most of | comicbooks.com