Life, 1916-07-27 · page 28 of 32
Life — July 27, 1916 — page 28: what you’re looking at
What you’re looking at
This page is primarily **advertising** for the H.A. Lozier automobile company, showcasing their "Twelve" model with technical specifications and pricing ($2,100). The satirical content appears in the small cartoons: **"Found Out"** mocks marital infidelity—a car that breaks down conveniently *only* when the driver is with his wife, never when he's with other women (Gladys and Myrtle), suggesting he uses the car for affairs. **"If They Told the Truth"** is sharper social commentary. It depicts corporate directors cynically announcing they're paying dividends from equipment maintenance funds to artificially prop up stock prices so they can sell their own shares before an economic collapse—appearing to reference financial manipulation and the anticipated crash (likely the 1920 recession). The "Mrs. Spenderly" character represents wealthy idle society. The Herbert Tareyton cigarettes ad uses a top-hatted gentleman, typical period advertising imagery. These vignettes satirize both personal moral hypocrisy and corporate fraud—common Life magazine targets.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The HILAL. Twelve 'HE long wheelbase of the “H. A. L. TWELVE”, 135 inches, not only makes possible the beauty of the body- design, but has achieved that spacious roominess and comfort for each of the seven passengers. Scientific design, accurate weight distribution and infinite care in workmanship have succeeded in makmg the “H. A. L. TWELVE” a light car as well as a long, roomy car. That same soundness of design and building has given the car its vast structural strength and stability on the roughest of roads. This great power of the valve-in-head, twelve-cylinder motor, combined with the car's light weight, has made the “H. A.L. TWELVE” remarkable not only for its liveliness, but also for its economy in fuel and tire costs. Twelve Cylinders, Seven Passenger Touring Car Price $2100 f, 0. b. Cleveland / cent Roadster $2100 f. 0. b. Cleveland a SC EROMINENT CUOBMAN Wheelbase 135 Inches | The H. A. Lozier Company Found Out Cleveland, Ohio Ww live in a world full of trouble and strife. When your car undertakes to turn turtle, It never occurs when you're out with your wife, But when you're with Gladys and Myrtle, If They Told the Truth “Hello, Mrs. Spenderly! Back from Europe, 1 sce; as fat, as vulgar and as | Pade tors useless as you always arc! der—even to P. HD. RR. beg leave to announce to the composi- the public that they have just declared tion of the steel another dividend to be taken from funds Announcement: The Directors of the which should have been used to keep up the cquipment, and for the purpose of maintaining the price of the stock, so DETROIT STEEL that they can sell out their own interests London Cigarettes before the erash comes. PRODUCTS CO. Herbert Tareyton London Smoking Mixture Sue: Won't you come and sce me to- Detroit Michigan % Pound50' Sample upon request morrow night? I'm going to do all in Falk Tobacco Co. 58West45"St NewYork, my power to make you propose to me.