Life, 1916-07-27 · page 30 of 32
Life — July 27, 1916 — page 30: what you’re looking at
What you’re looking at
This page is primarily **advertising and promotional content** rather than political satire. The main advertisement promotes **Richmond Straight Cut Cigarettes** (15 cents), emphasizing their Virginia tobacco heritage and appeal to gentlemen. The accompanying illustration shows a canal boat scene, referencing a humorous anecdote about providing cigarettes during leisure travel. Below is a **baseball cartoon** captioned "The Pitcher, Proving Ineffective at a Critical Stage of the Game, Yields to the Popular Sentiment and Retires from the Box"—a straightforward sports joke about a failing pitcher being pulled from the game. The right column features **two humor items**: a brief anecdote from the *New York Times* about a floor polisher's boastful credentials, and an advertisement for *Scribner's* magazine's "Annual Fiction Number," promoting a story titled "The Colyum Conductor" about a newspaper columnist finding humor in everyday conversations. The page reflects early 20th-century American consumer culture and periodical advertising rather than political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
three days by canal boat but our host had provided eve site (or our comfort not omitting a plenteous supply of Virginia Cigaretia.” You'll find it pleasant to renew your old-time acquaintance with “Richmond Straight Cuts.” You may have forgotten the quaint charm of their fine old “bright”’ Virginia tobacco. There has been no change through all these years. They have the same delicate and appealing taste that has made them esteemed for two gencrations. (RICHMOND STRAIGHT ) ( CUT Cigarettes I5cents, ) The first high-grade cigarettes made in the United States—they give you Virginia tobacco at its best In addition to the regular package, they are also packed in attractive tins, 50 for 40 cents; 100 for 75 cents. Sent postage prepaid on receipt of price if your dealer cannot supply you. Mon Virtorg STN, PREFERRED BY GENTLEMEN NOW AS THEN ‘A stRance man had been sent to polish the floors. His manner was anything but energetic, and the lady feared he would not polish them properly. “Are you quite sure that you under- stand the work?” she inquired. His indignation was tremendous. “You know Colonel B.’s folks, next door but one?” he said. “ Well, I refer you to them. On the polished floor of their dining room five persons broke their legs last winter and a lady slipt clear down the grand staircase, I polished all their floors!"—New York Times. THE PITCHER, PROVING INEFFECTIYE AT A CRITICAL STAGE OF THE GAME, TO THE POPULAR SENTIMENT AND RETIRES FROM TIKE BOX Professional Humorist at Play VE ran a “‘colyum” on a daily pa- H per, and life was one long hunt for the elusive “wheeze.” So, when he landed at the country inn, no wonder he made copy out of his conver- sations with the girl whoalways said the obvious thing. But did he regret it? Well, read ‘The Colyum Conductor” and see what you think. It’s only one of the many diverting stories in the Annual Fiction Number. Forget your golf-clubs or your fishing-rod, if you will, but don’t think of starting on your vacation without slipping this number into your bag. It’s simply ripping! August Scribner’s CHARLES SCRIBNER’S SONS 599 Fifth Avenue, New York comichooks.com