Life, 1916-07-20 · page 8 of 44
Life — July 20, 1916 — page 8: what you’re looking at
What you’re looking at
This page is primarily a **subscription advertisement and editorial manifesto** for *Life* magazine rather than a political cartoon. The illustration shows a sailor or military figure standing in what appears to be a ship's crow's nest or observation post, holding a telescope and flying a "LIFE" flag. The accompanying text declares the magazine's editorial principles: they publish pictures, jokes, verses, and humorous observations with pride in their "fearless and independent stand on public questions." They challenge competitors to match their quality and encourage subscriptions. The sailor imagery likely suggests Life takes an active, vigilant stance in observing and commenting on current affairs. The page includes subscription rates ($5 annually in the US, higher for Canada and foreign) and notes that sample copies are available for ten cents.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Platform We, the pictures, jokes, verses, paragraphs, short stories, inimitable editorials and humorous and witty observations, in convention assem- bled, do hereby declare these our principles. We point with pride to our rec- ord in Lire in the past, to the fear- less and independent stand on pub- lic questions which we have taken, and we challenge comparison with all others to show whether, year in and year out, they can begin to be as interesting as we make Lire. We declare that, in our humble opinion, it is better for everyone in the long run to become a regular subscriber on the terms quoted in the atrocious coupon below. We affirm our belief that, unless you are quite particular to order your copy of Lire ahead, your newsdealer may be all sold out. We assume that you will all obey that impulse. SBiiet Enclosed / find One Dol- Yo Nar (Canadian / $4.43, Foreign $1.26). “Send Live for ‘three months to r Open only to new subscribers; no sub- Several sample copics scriptions renewed at this rate. ill be t - / ee e sent On te % y, LIFE, 17 West 31st Street, New York. a J One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) comicbooks.com