Life — July 20, 1916 — page 8: what you’re looking at

What you’re looking at

# Life Magazine Platform Statement This page is primarily a **subscription advertisement and editorial manifesto** for *Life* magazine rather than a political cartoon. The illustration shows a sailor or military figure standing in what appears to be a ship's crow's nest or observation post, holding a telescope and flying a "LIFE" flag. The accompanying text declares the magazine's editorial principles: they publish pictures, jokes, verses, and humorous observations with pride in their "fearless and independent stand on public questions." They challenge competitors to match their quality and encourage subscriptions. The sailor imagery likely suggests Life takes an active, vigilant stance in observing and commenting on current affairs. The page includes subscription rates ($5 annually in the US, higher for Canada and foreign) and notes that sample copies are available for ten cents.