Life — July 20, 1916 — page 9: what you’re looking at

What you’re looking at

# Page Analysis This is primarily an **advertising page** from Life magazine (page 97). The main content is a large advertisement for the **H.A.L. Twelve automobile**, made by The H. A. Lozier Company of Cleveland, Ohio. The ad emphasizes the car's engineering features—its twelve-cylinder, high-speed V-type valve-in-head motor—positioning it as a luxury vehicle combining power, flexibility, and economy. The page also contains several smaller vintage advertisements: **Cascade Highball whisky**, **Cortez Cigars** ("for men of brains"), and **Le Page's Glue**. On the left is an illustration with dialogue ("Which knee did you hurt, darling?"), likely from a humorous story or comic feature, though the full context isn't visible on this page.