Life — July 20, 1916 — page 7: what you’re looking at

What you’re looking at

# Page Analysis This is primarily **an advertising page** (page 95 of Life magazine) with a substantial article on "Conversation" on the left side. The main advertisement features **Pennsylvania Oilproof Vacuum Cup Tires**, shown as a large stylized tire with dramatic diagonal lines suggesting speed and modern design. The ad emphasizes durability (6,000-mile guarantee) and safety, reflecting early automotive industry competition. Below are three smaller ads: **Biltmore Italian Supper Gardens** (a dining venue), **Mothersill's Seasick Remedy**, and **"Don't-Snore"** (a device to stop snoring). The "Conversation" article critiques how people struggle to listen—arguing that genuine conversation requires an attentive listener, not just a talker. It references competing entertainment (moving pictures, records, music machines) that made conversation seem less necessary, though it remains vital.