Life, 1916-07-20 · page 41 of 44
Life — July 20, 1916 — page 41: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than political satire. It contains: 1. **TEXTAN Shoe Sole ad** (top): Goodrich Company promotes their synthetic rubber shoe sole as superior to leather, emphasizing durability, waterproofing, and cost-effectiveness for everyday wear. 2. **"Your First Cane" section** (right): A brief humorous piece about Iowa farmers refusing federal service in Mexico during harvest season, with the satirical sentiment "Let New York Do It"—a joke about rural reluctance to leave during critical agricultural periods. 3. **"An Alphabet of Girls"** (bottom left): Light verse by Carolyn Wells offering playful character sketches using female names (Xantippe, Yolande, Zenobia), typical of period humor magazines. 4. **BUDA Motor ad** (bottom right): Automotive advertisement emphasizing quality components and customer satisfaction. The page reflects early 20th-century magazine format: mixed commercial and entertainment content without clear separation.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
— the Goodrich Sole ut It! : ‘for Better Feet and Better Footwork TEXTAN is in all respects the most successful shoe sole that has ever come. ; been produced. b The TEXTAN Sole ranks first in the sole line, just as “STRAIGHT-LINE” feria { and Hipress rank first in rubber footwear. ison, N.Y. Here are some of the reasons why TEXTAN is superior to any other sole material : It wears longer than leather— x, ha if fone It is more flexible (requires no “breaking in")— 1 | It is waterproof and noiseless— | It will not break or crack across the ball— H} i i It is stub-proof (doesn’t mar floors or furniture) — ‘ LANL) It won't slip on wet pavements— TEXTAN doesn’t “burn” or “draw” the feet-— | PouR HER CANE It costs no more than ordinary soles— J It serves on the bottom of a shoe just as the Goodrich Black Tread serves on the sole of a tire— And adds the final touch of elegance to the finest dress shoes. TEXTAN is made in white, black and tan, for men’s, women’s, youths’ ; and children’s shoes. lowa 106 refused to take Thevai the oath for federal service in Mexico, They givelongerandbetter wear on your every-day shoes. pele De ia Eee ASU Sam tech Icaving too few to be received into the When you buy new shoes be sure that they have army: TEXTAN soles. ‘armer sentiment in Iowa in harvest . time is “Let New York Do It.” “Let New York Do It!” UT of 308 members of the first Made by The B. F. Goodrich Company ‘ - ‘Akron, Ohio You and your wife were both “STRAIGHT—LINE” Makers of the Celebrated Goodrich Autumobile Tires= cross because you had ne: d to tell REG.US. PAT. OFF. “*Best in the Long Run'’ your new ‘aler to sav Live for you. F course the baby cried last night An Alphabet of Girls By Carolyn Wells has to be for Xantippe, Reputed exceedingly zippy. The lady, I own, Is to me quite unknown, . So just let X = Xantippe. | and Truck We Build Y is for youthful Yolande. says the wise manufacturer, we can afford to use In the face of a caller she ms ti only parts of the topmost quality. Every vehicle yawned. o we sell is therefore equipped with the Her comment, I guess, | Sag 4 r We find that what an owner thinks of the motor is about what he thinks of the whole vehicle. The durability, ible design, and really remarkable workmanshi But, thank goodness, Y's for Yolande. Z is for zealous Zenobia, Who says there is no hydro phobia. She'll argue all day In her pretty, fool way, And Z staunchly stands for Zenobia. BUDA makes the owners of our cars and trucks beam with satisfaction, and surely nothing kills more trouble or makes more sales than satisfied owners, Send for the ‘‘Book of the Motor’’ THE BUDA COMPANY, HARVEY, Sc ILL. comicbooks.com