Life — July 20, 1916 — page 42: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

“LIFE: Magnitude IZE is not everything. But when a business is the largest of its kind and dominates its field through- out the world, there must be a big reason. When an institution has reached a position of world dom- inance as has Butterick from a humble beginning through the steady growth of years, its size is significant. The Butterick establishment includes one of the largest printing plants in the world. Also the largest and most complete fashion organization in the world, | Likewise, the largest pat- tern business in the world. It is the only publishing house that does a truly international business. The sixteen story Butterick building in New York has been outgrown in a decade. The business has increased 250% in seven years. Outside of the building the rentals now amount to more than $250,000 a year. Butterick has distributing branches in Chicago, San Francisco, St. Louis, Boston, Atlanta, Galveston, Toronto, Winnipeg. Cana- dian headquarters is a new five story plant in Toronto. 17,000 merchants sell our publications and fashion service. Butterick has establishments in Great Britain, in Paris, and in Berlin. For years Butterick has had branches in every country in the civilized world. One monthly issue of our three American women’s magazines, The Delineator, The De- Butterick’s British edition of The De- signer, and The Woman's Magazine, lineator has a larger circulation than any similar magazine in the British Empire. WOMANS is more than a million and a half copies. One issue piled flat, one copy on an- The French edition of The Delineator (Le Miroir des Modes) has a larger cir- culation than any comparable magazine in France. Like- wise, the German edition of The Delineator (Moden Revue) is the leading magazine of its kind in Germany. One hundred and twenty-five million copies of the Butterick periodicals are published each year. In five languages they exert a po- other, would make a stack 14,410 feet high, equal to the altitude of Mt. Rainier, or 19 times the height of the Woolworth Building. This enormous edition goes out twelve times a year. And Butterick receives from America alone more than three million letters a year relating to these publications and the service which That means ten thou- tent influence all over the civilized world. |[ TF Ria wa they represent. ["® elineator! sand letters every working day. This The paper Butterick uses each year reaches the staggering total of 3,922,- 000,000 square fect. If the Butterick magazines were printed on one press, working eight hours a day, it would take five years to print a single edition. If all the paper used by Butterick in a single year were reeled out ina strip one foot wide it would reach 742,740 miles, 29 times around the earth, or three times from the earth to the moon, very hour some thousand péople are writing to Butterick. The reason for Butterick’s magnitude is the scope and depth of But- terick’s service. This service is the big reason for what Butterick is today. This service of practical helpfulness for more than halfacentury hasgiven the Butterick magazines their unique place in the confidence of American women. Butterick Building, New York Butterick verer CAREY, PRINTER