Life, 1916-07-20 · page 40 of 44
Life — July 20, 1916 — page 40: what you’re looking at
What you’re looking at
This page contains **advertisements and satirical content** typical of early 20th-century American humor magazine. **Key content:** 1. **Vafiadis Cigarettes ad**: Markets Egyptian cigarettes to American smokers, claiming exclusive supply rights and exotic prestige ("Purveyed to the Household of the Khedive"). 2. **Evans Ale advertisement**: Promotes beer as ideal for social settings. 3. **"A Conflict of Scientists"**: Satirizes contradictory medical advice—one doctor claims working men shouldn't have more than two children; another contradicts him about which children are defective. The joke mocks medical "expertise" lacking consensus. 4. **"We Don't Want Much"**: A poem sarcastically listing impossible ideal presidential candidate qualities (Washington's virtue, Lincoln's traits, Grant's abilities), concluding that "one hundred million commonplace plain nincompoops" demand this parody. Satirizes unrealistic voter expectations. 5. **Wilson Whiskey ad**: Emphasizes moderation and promotes non-refillable bottles (likely for hygiene/quality control). The page reflects early-1900s consumer culture and political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
“Vafiadis Purveyed to the Household of the Khedive. Cairo, Foypt hose Americ pho have smoked CFigerete eetexreeter Sita becie lo Lage ison Toba Company alo art te toe we abo given thd sole right to manufacture them From our Cais formula. CTheodoro Vafiadis & Co. (CALCUTTA-BOMBAY: LONDON: RANGOON-CARO Bachages ofa 25, Tins of op fase foment Eee ne Don’t Go Without It! Ideal Beverage for Cottage, Club and Camp Bottles and Splits AM good dealers sell EVANS' ALE aed EVANS? STOUT C.H. EVANS & SONS, Hudson, N. Y, A Conflict of Scientists Our exchange, Medical Freedom, quotes Dr. F. H. Robinson, in a New York newspaper, to the effect that a working man “ under present conditions ” should not have more than two children, We Don't Want Much We merely ask for candidate And favored son A man whose qualities are those Of Washington. Then for good measure we desire That he should add The very greatest of the traits That Lincoln had. Lest that should leave him lacking still To meet the test He must include the vital points That Grant showed best. But these were of a bygone age; It follows then That he must have more virtues still For modern men. And who demands this paragon Of genius groups? One hundred million commonplace Plain nincompoops. —MeLandburgh Wilson in the Sun. The pleasure of living lies in using good things moderately. ailmeré ts 8“ calan It is thus with eating, with drinking, with Per contra, Dr. Jacobi is quoted from the same journal to the effect that the first children are apt to be more defective playing, with working, with everything. than the later ones. And it is for the man who knows well the Evidently we have on tap medical sei ence to suit all tastes. If you do not sce what you want ask for it —Homeopathic Envoy. benefits of moderation that we make a wonderfully mild and mellow Whiskey pana | and put it in Non-Refillable Bottles— Tommy (to Jock, on leave): What about the lingo? Suppose you want to say egg over there, what do you say? Jock: Ye juist say, “ Oof.” Tommy: But suppose you want two? Jock: Ye say, “Twa oofs,” and the silly auld wife gies ye three, and ye juist gie her back one, Man, it’s an awfu’ easy language—Glasyow Herald. Wilson—Real Wilson—That’s All! The Whiskey for which we invented the Non-Refillable Bottle FREE CLUB RECIPES—Free booklet of famous club recipes for Address Wilson, 13 E. 31st St, N.Y. That's All! comicbooks.com