Life, 1916-07-20 · page 39 of 44
Life — July 20, 1916 — page 39: what you’re looking at
What you’re looking at
This page primarily contains **advertisements** rather than political satire. The main content includes: 1. **Hupmobile automobile ad**: Showcases a four-cylinder car's performance across American landscapes (Denver, Philadelphia, Florida, Kansas), emphasizing reliability and affordability compared to multi-cylinder competitors. This reflects early 1900s automotive marketing—positioning simpler engineering as superior value. 2. **Crème Yvette ice cream ad**: Features a romantic scenario about a woman appreciating violet-flavored frozen dessert at a dance, targeting middle-class consumers seeking "smart" refined goods. 3. **Editorial content** (left): A satirical piece about courtship, describing a man's changing attitude toward a potential domestic worker or romantic interest over six days—from skepticism to pride to resignation when she leaves. The page reflects **1920s consumer culture**, targeting affluent readers with luxury goods (imported ice cream, automobiles) while the editorial mocks romantic pretension. There's no identifiable political cartoon or specific caricature.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
dued, and in dim religious half tones. The second day you remark that you can scarcely believe it is true, for, really, you know, you haven't had to tell her a thing so far. The third day you begin cautiously, but in ac- cents well-defined, to brag about her to your friends. The fourth day you have a presentiment. And on the sixth day, when, in a modest, quict, well-modulated, respectful voice, she informs you that she doesn’t believe she will stay, you accept her decision without argument or protestation— where none would do any good, for | 1 Mountain; on Philadelphia’s Tam-o’-Shanter; on Seattle's O* New York's Fort George Hill; on Denver's Lookout Coon Hollow Hill; in Florida’s in Louisiana’s mud and Kansas “ball-bearing” sand; gumbo”; on California's stiffest climbs—side by side with cars of every type— the Hupmobile is proving itself the superior of most, and the equal of any, in power-performance and high-gear work. It is doing so in actual demonstra- tion demanded by those who invest their good money in motor cars. And it is showing that the boasted good points of multi cylinder per- formance are simply the good points of Hupmobile performance In the cities it crawls smoothly along, on high gear, in traffic— without bucking or jerking. It picks up in a twinkling—from a stand to 25 miles an hour in ten seconds, Under all driving conditions, in all parts of the country, it is literally true that the four-cylinder Hupmo- bile is doing in ordinary performance what is considered extraordinary in other cars. And all at reasonable cost of main- tenance. Its four-cylinder simplic- ity requires neither skilled care nor constant attention. Are you puzzled by cylinder-claims? Settle the question by challenging the Hupmobile dealer to the hard- est test in your neighborhood. See for yourself how the Hupmobile does the extraordinary with a matter-of-fact, work-a-day ease you have never believed possible in any type of motor car. Hupp Motor Car Corporation, Detroit, Michigan | | | YVETTE . ( Pronounced E-vet ) “For Smart Desserts” “Wasn't it warm at the dance last night! I actually felt ready to wilt away —and I guess I would if Fred had not brought me an ice. “And wasn't that ice delicious! It was my favorite—you know, one of those Créme Yvette ones, tasting like violets and with a violet tinge. ey are so different from the usual thing, and so refreshing !”* Many hostesses are now serving the distinctive Créme Yvette ices, sorbets and othér frozen dainties. Creme Yveite is sold by fancy grocers and wine dealers at 80c and $1.50 per bottle. Book of signed recipes by famous chels sent fee. Write for it now. SHEFFIELD COMPANY 7th Ave, at 1th Street New York, N. Y. With each new Hupmosile the buyer re ceiver free, abe ese entitle Five-passenger Touring Car $1185 Two-passenger Roadster 18s er Touring Car $1340 Courtery Firat—Safety for Others tx Mote in her eyes, you know that you are not quite up to the mark. You have been weighed and found wanting. There comes to you presently a weak, ambitious moment when you long to ask her her reason, in the hope that by thus knowing your own defects you may succeed with the next one— of her kind—who, in the goodness of Providence, may come to you. But you brush this impulse sternly aside. And full of stiff-necked pride, you permit her to depart, while you settle back once more, with despair in your heart, into the trough of your own little domestic sea, T. L. M. 10.2 12 “Steebrote” Ederants reads to-ase garage, $69.00 completa, Pace ice Fireprost. ‘et op. all Portable, ‘Absolutely. Removes Indigestion. One package proves it. 25c at all druggists. comicbooks.com